Gina Derickson Joins KJT Group as Qualitative Senior Research Director

ROCHESTER, N.Y. - Sept. 20, 2017 - PRLog -- KJT Group is pleased to welcome Gina Derickson as Qualitative Senior Research Director.  Gina comes to us from Ipsos UU where she was Qualitative Research Director, consulting with clients to develop the best approach for their objectives, leading moderator/ project manager teams, ensuring high quality execution and client satisfaction, and collaborating with other business units to drive growth. Prior to her time at Ipsos, Gina worked at Ethicon Endo – Surgery (a Johnson & Johnson company) and Procter and Gamble.

With more than 20 years of experience in market research, Gina has a passion for unique ideas, translating data into meaningful strategic insights, and deep customer understanding. Her qualitative expertise includes in-person, telephone, and online focus groups and in-depth interviews, in-context/ethnography, usability/user experience, immersions, empathy experiences, and strategic workshops.

"We are thrilled to have Gina join the KJT Group team with an extensive background in market research, both on the client and vendor side.  Her demonstrated expertise in marketing strategy and communications coupled with her creativity and passion for exploring new approaches and techniques will be a tremendous asset to our clients. Gina's commitment to excellence aligns perfectly with our organizational values, and will support KJT Group's continued growth," said Lynn Clement, MPH, President, Global Research at KJT Group.

Gina received a Master of Business Administration with a marketing concentration from Xavier University – Williams College of Business.  She also holds a Bachelor of Science Marketing degree from the College of Mount St. Joseph and an Associate of Science degree from Cincinnati State College.

About KJT Group: KJT Group (www.kjtgroup.com) is an evidence-based research firm. Established in 2007, KJT Group employs 40 full-time staff. KJT Group is a member of the European Pharmaceutical Marketing Association (EphMRA), and Pharmaceutical Marketing Research Group (PMRG).