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Follow on Google News | ![]() Gateway TechnoLabs will exhibit its first direct-to-consumer platform at GITEX 2017Gateway TechnoLabs will exhibit a new platform that connects brands with their consumers directly with each other. This location enabled advertising platform (LEAP) will allow brands to engage their consumer through motivating activities.
By: Gateway TechnoLabs When communication becomes entertainment users feel happy excited and never want to be away from the app. LEAP brings similar type of entertainment that encourages consumers with deals and rewards. It also acts as digital advertising platform which empowers brand owner to double up their sales increasing the consumer outreach and engagement. Brand can follow their consumers throughout the journey from first click to final check-out. With this they can come more nearer to the consumer and motivate them at each step of their buying journey. What made them come up with direct-to-consumer platform, LEAP? The central idea was to build direct access to consumers which can help brands to drive real engagement. "Connecting brand to your customers has never been so easy. Our solution help brands to understand their customer closely and offer them what they want." – said Rahul Ganatra, Global Sales Director at Gateway. About Product The LEAP platform features: • An innovative platform where brands can establish a direct 'connected relationship' with consumers • Create visibility of consumer market beyond retailers/distributor network • Capture consumer's information, e.g. product consumption, behavior, purchase pattern, preferences, product feedback, profiling • Attract and engage consumers as they can play games, earn points and redeem them • Gamification used for fun, brand loyalty, reward culture, geographic and personalized profiling/targeting • Consumer centric marketing promotions to entice them towards a purchase • Mutually beneficial relationship to brand and consumers As each industry has their own consumers, LEAP is not constraint with retail only but any industry who looks at a concept of direct-to-consumer, but also other industry like – Pharma, FMCG, Consumer Durables and more. About Gateway TechnoLabs With 20+ years in the Industry, and motto – 'EXPERTS AT KEEPING EXPENSIVE BUSINESS DECISIONS 'PROFITABLE', Gateway TechnoLabs have evolved as strategic think tank, handling strategy planning, business consulting, technology implementation and monitoring to make sure that business outcomes of our customers are achieved. From the most demanding to the most distant customers, we help global leaders grow and transform their business and bring greater flexibility with faster time to market through technical excellence, all at lower costs, right at their doorsteps. LEAP is another example of how Gateway TechnoLabs is proving as an active player in implementing new technologies that makes difference in transformation of business models. To learn more about LEAP, visit http://www.gatewaytechnolabs.com/ End
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