Etoile Info Solutions Talks About The Ways To Increase Engagement Levels With Marketing Automation

PHOENIX - Oct. 11, 2017 - PRLog -- When we talk about marketing automation, it is usually in regards to qualified lead generation. Companies often alleviate their marketing efforts once a potential lead becomes a client. For companies retaining customers after conversion is a difficult task to behold. But the director of Etoile Info Solutions, a renowned and reputable Website Designing Company in Phoenix Arizona, recommends companies to not settle for limited time partnership with their clients. He says, "Marketing automation software is the most effective tool that can help you get in touch with your customers during the first half of this buying journey and boosts your incessant efforts of selling to them." He further adds, "Your responsibility towards your customers doesn't stop once he/she has converted. To us, the real test starts from there. Even after sales, customers would still interact with your business in innumerable ways. They constantly provide you with the ways to improve their customer experience. According to the latest study on marketing automation, by 2020, customers will manage 85% of their relationships without talking to a human. As a professional, you must try to bring in new ways and proactively search for tools and techniques to enhance customer engagement levels."

He also says, "You can improve your customer's experience both pre-sales and post-sales. If your lead is in pre-sales stage, the first step is to capture them, the moment he enters your buying cycle. It is extremely important to capture your lead, irrespective of the medium they are coming from. Marketing automation software comes with a solid lead capture system that helps in capturing the leads for you to act on." He also counters, "With the significant increase in marketing efforts, the number of leads also skyrockets. With the soaring number of leads, sometimes it becomes difficult for marketers to contact each one of them on time. That's where auto-responders in marketing automation software come."Moving further with the discussion he says, "You can also tell a lot by monitoring your lead's website behavior. It will help you assimilate what they are looking for on your website and customize results accordingly. A marketing automation tool helps marketers prepare a customize pitch keeping in mind each lead's requirement."

Concluding this he says, "The most difficult challenge for marketers is retaining customers after the conversions or post sales. Try leveraging the benefits of re-sell, cross-sell or up-sell. With one successful sale, try approaching your customers for yet another sale you know they are willing to make. The email marketing campaign software in your marketing automation software is the best tool to send them personalized emails, luring them to buy more products from you."

Address - APT 2166, San Valiente Apartments 2220 W Mission LN

Phoenix Arizona 85021 United States

Email - support@etoileinfosolutions.com

Contact - +1-800-268-2617, +91-9891846187

Website - http://www.etoileinfosolutions.com/