The Data Divide: Why Some Businesses Are Better Than Others

NEW YORK - Oct. 11, 2017 - PRLog -- "Every time a customer visits your website, they're leaving you messages," explains Jennifer Shaheen. Shaheen is a martech expert and founder of the Technology Therapy Group. "Every action they take – or don't take – reveals valuable insights about the way you market your business, present your products, and move customers through the sales funnel. If there's any area that slows the process down or just doesn't work for your customer, they won't hesitate to let you know – but are you paying attention to their messages?"

The messages in question are found in a website's analytical data. "Google Analytics is installed on almost every business website," Shaheen explained, "but many business owners don't know how to use the data Google Analytics captures to provide themselves with a meaningful competitive advantage. Used properly, website data can help increase conversion rates, improve product management, reduce costs, and target your advertising with greater accuracy."

Business owners who would like to take advantage of the insights hidden in their Google Analytics data are invited to attend The Data Divide, a free one  hour webinar being held on 10/18/17 at 1 pm EST. Attendees will learn what types of messages their customers are leaving in the website data, and how to discern actionable insights from that data to grow their businesses. This session is appropriate for any business that has a website, including e-commerce businesses.

To learn more about The Data Divide webinar, or to reserve a seat, visit https://technologytherapy.com/landing/the-data-divide/