CBS Consultants Offer Small Businesses Advice for Hiring SEO Employees

CHICAGO - Oct. 30, 2017 - PRLog -- Therefore, employees who oversee SEO form the core of sales and marketing teams. Many small businesses, however, are unaware of the skills necessary for an effective SEO employee. Consultants with Corporate Business Solutions can assist small businesses to recruit effective and experienced SEO employees.

Here are the suggestions offered by business and marketing experts on what to look for when hiring an employee to handle SEO or related tasks:

Knowledge of How Search Engines Work is Essential

It's absolutely essential that marketing employees who work on SEO know how search engines, especially Google, works. Having technical knowledge would help, emphasizes Corporate Business Solutions consultants. Potential hires must have knowledge of the most recent updates to Google and how they affect digital marketing. Prepare to quiz interviewees on questions about this subject.

Hire a Person with Good Analytical Skills

SEO is built on analyzing various and diverse forms of data. A good SEO hire would, therefore, have excellent analytical skills. It's important that the potential employee can approach SEO data analysis with a keen, journalistic sense. They should be able to figure out the who, what, when, where, and why of a data set. Analytical skills are necessary to figure out how content would rank, which content would be effective, and how to design web pages, among other things.

SEO Marketers are Good Researchers

Nearly all aspects of SEO marketing depend on doing thorough and extensive research. SEO campaigns begin with keyword research. There are other areas that require good research skills as well, such as when determining ROI for a channel. Therefore, the potential hire should have a good eye and a mind for doing research relentlessly. Prior experience in statistical or data research should be given higher consideration for SEO jobs.

Basic Coding Knowledge

Small businesses do not need to hire programmers to do SEO. However, it would certainly help if the employees have at least a very basic knowledge of coding. Programming knowledge helps SEO marketers understand search engine algorithms better. Coders are also better at determining how to get content to rank well. Coding knowledge would also help SEO marketers to optimize web pages beyond the built-in SEO capabilities content management systems offer.

CBS Corporate Business Solutions consultants highly recommend hiring new SEO employees based on the above criteria. The hiring process can be difficult for something as ubiquitous and yet esoteric as SEO. But the above skills will definitely result in a skilled and committed SEO employee.

About Corporate Business Solutions:

Corporate Business Solutions LLC is a trusted management resource for small business owners. We bring forth positive and directed change for small businesses in the United States.  Our knowledge, experience, and consulting technology are unrivaled. We are committed to providing the best service for our customers over a broad spectrum of subjects and technical expertise.  We are proud to say that no other consulting agency can match our highly qualified staff.

Contact:

Address:
10 N Martingale Rd. Suite 400
Schaumburg, IL
60173

1-224-676-7200

www.cbs-cbs.com