Increasing Demand for Expensive Liquor Propelling Alcohol Industry

NOIDA, India - Dec. 27, 2017 - PRLog -- The growing awareness about health benefits associated with moderate drinking has led to adoption of alcohol in lifestyle of Indian populace. India has been identified as the third largest market for alcoholic beverages in the world. As a result of such a big potential market, it has become a favorite playing field for most of the multinational liquor companies. Rapid increase in urban population, sizable middle class population with rising spending power, and a sound economy are certain significant reasons behind increase in consumption of alcohol in India as per RNCOS analysis.

While highlighting the potential of this industry, Shushmul Maheshwari, CEO – RNCOS said, "The Indian liquor industry is a high risk industry primarily because of the huge taxes and changing Government regulations. However, owing to huge population, growing spending power of India's middle class and rising awareness of the health benefits associated with moderate drinking, the industry is predicted to grow."

According to RNCOS, the trends and pattern of alcohol consumption are changing in the country. With the increasing acceptance of women consuming alcohol, growing popularity of wine and high demand for expensive liquor, the market scenario seems to be very optimistic in the near future. The changing industrial trend and rising consumption of alcoholic drinks has resulted in popularity of alcoholic beverages in the country.

Further, online retailing in alcohol industry is expected to flourish in cities namely Mumbai, Bangalore etc. Though India is one of the largest consumers of alcohol in the world owing to its huge population, the per capita alcohol consumption of India is very low as compared to the Western countries.

With more than a decade of experience in Food and beverages industry, RNCOS can act as a potential growth partner in all your business endeavors, be it product launching, geographic expansion, sales improvement, distributor/retailer tie-ups etc. We help make your business flourish by studying the market dynamics, collating with your business and devising the right strategies.

Download the white paper from this link: http://rncos.viewpage.co/Indian-Alcohol-Industry

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RNCOS is a leading industry research and consultancy firm incorporated in 2002. As a pioneer in syndicate market research, our vision is to be a global leader in the industry research space by providing research reports and actionable insights to companies across a range of industries such as Healthcare, IT and Telecom and Retail etc. We offer comprehensive industry research studies, bespoke research and consultancy services to Fortune 1000, Trade associations, and Government agencies worldwide.