The National Association Of REALTORS® and Relola Partner to Help Agents Leverage Local Expertise

EMERYVILLE, Calif. - Jan. 2, 2018 - PRLog -- Relola provides a digital platform for agents to share everything local -- features, businesses, listings and trusted service providers -- to leverage and amplify their expertise. Since local expertise is the top differentiator for today's home buyers and sellers when choosing an agent, it's more important than ever for REALTORS® to share relevant information. And starting in 2018, all REALTORS® will have free access to Relola to make it easier than ever to share what they know about their communities online.

Agents are increasingly required to be content producers to compete online and this has posed challenges due to the time and complexity to manage these efforts. This service arms REALTORS® across the nation with an easy way to share the local, contextual information that their clients and prospective clients care about.

"I see Relola not only as a fantastic tool for NAR members, but also as a means to showcase the activity of NAR executives and staff as we visit local boards and associations and interact with our members," said NAR President Bob Goldberg. "We are looking forward to providing Relola to our members and the entire NAR team."

Relola helps real estate agents capture and share their insights and intelligence about all the local features in their community as well as listings they're already viewing. As part of this program, insights will automatically post to a national NAR map on the corporate website and across their chosen social channels.

"I started Relola to give real estate agents a service that helps make their true voice heard," said Heather Sittig Jackson, Relola co-founder and CEO. "The platform is designed to help agents showcase all their local expertise in a way that is easy to create and easy to share. After we had the honor of being part of the NAR REach program, we thoroughly appreciate the validation that this deeper partnership brings to our goal."

In addition, the app has new features, including the ability to add video to each insight and have social posts link back to the Realtor's own website.

ABOUT RELOLA

Relola provides a digital solution that makes it easy for real estate agents to map and publish insights about their community, including neighborhood features and properties for sale, across social media channels and online. Relola launched its beta product in November 2015. The company's ambition is to be the leader in user-generated, mapped content about local features. Learn more at www.relola.com

ABOUT THE NATIONAL ASSOCIATION OF REALTORS®

The National Association of REALTORS® strives to be the collective force influencing and shaping the real estate industry. It seeks to be the leading advocate of the right to own, use, and transfer real property; the acknowledged leader in developing standards for efficient, effective, and ethical real estate business practices; and valued by highly skilled real estate professionals and viewed by them as crucial to their success.