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Follow on Google News | Calico Cottage to Debut New Fudge Flavor at Winter Fancy Food ShowFudge innovators will host live fudge-making demonstrations for attendees
By: Calico Cottage, Inc. At the show, Calico Cottage will conduct live fudge-making demonstrations at Booth #1351. Retailers are encouraged to visit the booth to see how easy it is to make their own fresh fudge from Calico's fudge mix ingredients, and how profitable it can be to sell fudge under the retailer's own brand name. "Today's shoppers are craving an exciting experience when they step into a store," said Mark Wurzel, President & CEO of Calico Cottage, Inc. "Having fresh fudge available has been shown to drive more foot traffic at retail locations, which leads to a surge in sales." An innovator of more than 300 fudge recipes, Calico Cottage will introduce its newest fudge flavor at the Winter Fancy Food Show: Pecan Caramel Cluster, a flavor inspired by the ever-popular Demet's® Turtles® candies. Attendees of the show will be privy to taste this newest flavor, along with Calico's other classic and best-selling fudge varieties. "Our extensive library of recipes allows our retailers to offer traditional favorites, as well as new, specialty fudge flavors," said Wurzel. "The variety entices consumers to check back often to see what's new." Hosted annually by the Specialty Food Association, the Winter Fancy Food Show draws tens of thousands of industry professionals, and serves as the premiere showcase for industry innovation. This year's show will feature more than 80,000 products and 1,400 exhibitors from around the world. About the Specialty Food Association The Specialty Food Association is a booming community of food artisans, importers and entrepreneurs who bring craft, care and joy to the distinct foods they produce. Established in 1952 in New York, the not-for-profit trade association provides its 3,000 members in the U.S. and abroad the tools, knowledge and connections to champion and nurture their companies in an ever-evolving marketplace. The Association owns and produces the Winter and Summer Fancy Food Shows, and presents the sofi™ Awards honoring excellence in specialty food. Learn more at www.specialtyfood.com. About Calico Cottage, Inc. As the nation's largest manufacturer of fudge-making equipment and ingredients, Calico Cottage has helped thousands of retailers worldwide achieve success since 1964 with a unique, in-store fudge making program that generates superior sales volume and significant profits. Calico provides its retailers with everything needed to make and sell its best-tasting fudge – from the best equipment and quality ingredients, to personalized training and support, to always-evolving recipes, packaging, merchandising, and so much more. For over 54 years, Calico Cottage has been the gold standard for the most delicious fudge anywhere, and is unwavering in its commitment to conducting business with honesty and integrity, and dedication to its customers. Learn more at www.calicocottage.com. End
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