STEP is the Emerging EdTech Company of the Year | STEP Blog

CHENNAI, India - Feb. 14, 2018 - PRLog -- STEP from The Hindu recognized as an emerging fun learning company

STEP, India's only adaptive language learning course, receives Emerging EdTech Company of the year award.

STEP from The Hindu Group, a Chennai-based digital education startup, has been awarded the Emerging EdTech Company of the Year for being the next big thing in education with a potential to make learning fun and engaging. The award is instituted by EdTech Review, a community of and for everyone involved in education technology to connect and collaborate both online and offline. On receiving this award, Pundi Sriram, Business Head expressed that, "So many startups as well as established Ed-tech companies are doing such incredible work. Being chosen for this award is a real honor and testament to the thought and hard work that every one of us in the team have put in."

India has an INR 30-45,000 crore English language training market occupied by players ranging from neighborhood English teachers, institutions to newer players like mobile language applications. The biggest challenge to overcome is bringing context to learning, especially in a non-English speaking environment.

Enter STEP in 2016, who have built an English language learning application that is an immersive learning experience set in an Indian cultural context. While building the course, the 35-member STEP team have ensured that their teaching methodology covers the key areas of language proficiency: reading, writing, speaking, listening. Through webisodes, exercises, practice sets and assessments, users achieve a higher level of English proficiency swiftly. Even better, STEP has harnessed the power of technology to make these exercises and tests adaptive to the users' level of learning. A user who is displaying a deficiency in reading will receive higher reading exercises to practice. Artificial intelligence has also been used to utilize speech recognition in delivering speaking related assignments.

STEPathon, their flagship product, India's first online adaptive English learning program was introduced in March 2017. Within 9 months, four editions of STEPathon have been completed and 10,000 learners have benefitted with a 1-2 STEP level increase in their English proficiency through the innovative methodology and marathon training style.

STEP has since built customer-specific products for individuals, schools, colleges, corporates and even a course specific for teachers to diminish their knowledge-language delivery gaps. STEP has also built a mobile application and one lakh users are already enjoying the comfort of learning on the go.

STEP from The Hindu Group is an award-winning Chennai-based digital education startup that offers immersive AI powered personalized learning courses to increase English language proficiency for individuals, schools, colleges and corporates.

If you'd like more information about this topic, or to schedule an interview with Pundi Sriram, please call Bhuvana Ganesan at NUMBER or email Bhuvana at bhuvana.ganesan@thehindu.co.in