ClosetMaid® Conducts Survey on the Impact of Upgraded Closets on Rental Properties

Study Reveals Storage Demand Opportunities in Competitive Markets
 
OCALA, Fla. - March 1, 2018 - PRLog -- ClosetMaid® recently conducted a survey titled "Upgraded Closet Rental Impact Survey Analysis" to examine whether or not upgraded closets drive rental interest and demand higher rental prices. The survey tested select apartment features to understand whether upgraded features are preferred, how different features interact, and how combinations of these features influence rental prices.

The survey found that closets are the second most important upgraded feature for potential customers when choosing a rental apartment or home. In fact, 42% of respondents were willing to pay additional monthly rent fees for better utilized storage and upgraded closet spaces.

To qualify for the survey, respondents had to be US residents, 18 years or older, not employed by market research or advertising companies, currently renting their home for $800 or more, and have some decision-making authority over household purchases.

Additional findings were that the majority of potential customers interested in home improvements in general are also looking to better organize their closet spaces. 37% are currently interested in improving their homes – of this group, 63% are interested in purchasing home organization products, while 56% are interested in organizing their closet spaces specifically.

The survey's results are useful for ClosetMaid, property management companies and developers, and the multi-family industry as a whole. Now there is proof that renters are demanding better storage solutions, and are willing to pay extra for them. In this highly-competitive market where space is at a premium, owners and developers can impact leasing velocity, improve tenant retention, and increase revenue by providing the high-quality storage systems that renters currently seek and value.

About ClosetMaid

ClosetMaid, founded in 1965, is a leading North American manufacturer and marketer of closet organization, home storage, and garage storage products, and sells to some of the largest home center retail chains, mass merchandisers, and direct-to-builder professional installers. Headquartered in Ocala, FL, ClosetMaid designs, manufactures and sells a comprehensive portfolio of wire and laminated shelving, containers, storage cabinets and other closet and home organization accessories.

About Griffon Corporation

Griffon is a diversified management and holding company that conducts business through wholly owned subsidiaries. Griffon oversees the operations of its subsidiaries, allocates resources among them and manages their capital structures. Griffon provides direction and assistance to its subsidiaries in connection with acquisition and growth opportunities as well as in connection with divestitures. In order to further diversify, Griffon also seeks out, evaluates and, when appropriate, will acquire additional businesses that offer potentially attractive returns on capital.

Headquartered in New York, N.Y., the Company was founded in 1959 and is incorporated in Delaware. Griffon is listed on the New York Stock Exchanges and trades under the symbol GFF.

Griffon currently conducts its operations through two reportable segments:

• Home & Building Products consists of three companies, The AMES Companies, Inc. ("AMES"), Clopay Building Products Company, Inc. ("CBP") and ClosetMaid LLC (ClosetMaid)

• AMES, founded in 1774, is the leading U.S. manufacturer and a global provider of long-handled tools and landscaping products for homeowners and professionals.
• CBP, since 1964, is a leading manufacturer and marketer of residential and commercial garage doors and sells to professional dealers and some of the largest home center retail chains in North America.
• ClosetMaid, founded in 1965, is a leading North American manufacturer and marketer of closet organization, home storage, and garage storage products, and sells to some of the largest home center retail chains, mass merchandisers, and direct-to-builder professional installers.

• Telephonics Corporation, founded in 1933, is recognized globally as a leading provider of highly sophisticated intelligence, surveillance and communications solutions for defense, aerospace and commercial customers.

For more information on Griffon and its operating subsidiaries, please see the Company's website at www.griffon.com

Media Contact
LarsonO'Brien
Nick Murosky
nick@larsonobrien.com
412-831-1959 x123
End
Source: » Follow
Email:***@larsonobrien.com Email Verified
Tags:ClosetMaid, Rental Survey, Multi-family
Industry:Real Estate
Location:Ocala - Florida - United States
Account Email Address Verified     Account Phone Number Verified     Disclaimer     Report Abuse



Like PRLog?
9K2K1K
Click to Share