Financial Health Tech Leader Launches About Financial Health

PHILADELPHIA - May 1, 2018 - PRLog -- Peter Rubenstein, creator of the groundbreaking MyBudgetCoach® online financial coaching service, announces the launch of About Financial Health, a financial health technology company based in Philadelphia, PA. The company recently acquired the MyBudgetCoach service from Communally, an anti-poverty technology company also located in Philadelphia. Before founding About Financial Health, Rubenstein served as Chief Revenue Officer at Communally.

About Financial Health will continue to advance the MyBudgetCoach platform, an online financial coaching service that has been proven to improve the financial health of low- and moderate-income families and individuals. The company will also develop new online services that aim to improve financial health by addressing several of the financial health field's well-established shortcomings: low client engagement, high cost of service, and a general absence of shared standards.

"Guiding About Financial Health's work is the core belief that the financial health of low- and moderate-income families and individuals can successfully and affordably be improved through the use of common-sense technology applied in a practical manner that integrates and supports high-quality human interactions," said Mr. Rubenstein, CEO of About Financial Health.  "Our initial goal is for low- and moderate-income consumers to have access to a well-trained coach, aided by intuitive technology, at a cost that their bank, city or state financial empowerment agency or neighborhood nonprofit organization can easily afford."

About Financial Health is also proud to announce the release of the newest version of the MyBudgetCoach online service. This update, one of the most significant upgrades of the service to date, brings increased flexibility to the platform's content delivery system. The addition of the new "Flexible Sessions Mode" feature allows financial coaches using MyBudgetCoach to deliver content that meets the immediate needs of their clients while still addressing longer-term skills and knowledge building that improves financial capability.

By significantly improving the overall user experience for clients and coaches, it is expected that this upgrade will result in increased client engagement over a longer period of time. As research has shown, extending the weeks or months a client works with a coach greatly improves that client's chances for better outcomes.

About the MyBudgetCoach Online Service
The MyBudgetCoach online financial coaching service combines a flexible content delivery system that introduces and reinforces foundational financial concepts with a suite of intuitive personal financial management tools. The service has been proven to improve the financial health of low- and moderate-income families and individuals working with a coach remotely or in-person. More information can be found at www.mybudgetcoach.org.

Through the service's successful licensing program, many organizations across the United States and South Africa use the MyBudgetCoach platform to enhance their financial coaching program outcomes.