PERFORMARS DELIVERED SPEEACH AT 'Digi.travel Asia-Pacific Conference & Expo 2018'

SUKHUMVIT, Thailand - July 5, 2018 - PRLog -- 'Digi.travel Asia-Pacific Conference & Expo 2018' was held at the Landmark Hotel in Bangkok, Thailand on the 20th. 'Digi.travel' has dealt with some of the most important issues in the digital and marketing industry, and has created a time for industry professionals such as eTourism, mTourism, travel technology and digital travel marketing to share their experiences and know-how.

This year's agenda was 'Smart Technologies for even smarter traveler' and was presented by executives from leading ten companies including Google, IOTA (Virtual Currency Distribution Service). Of these, global Digital Marketing consultancy, Performars were included. Joa Wei Chin Performars, regional manager in Malaysia, delivered speech about 'Smart Data to drive travel growth'.

Chin said, "With the internet, consumers are suddenly connected to a wealth of knowledge. They are able to do their own research, get updated information. Meaning, consumer journey is no longer a direct and simple."

She then explained how to use and adapt big data properly in travel industry.

"The most powerful insights come from rigor and serious analysis to translate large amounts of data into concise and compelling findings. By using these powerful insights, we can easily develop good and sound marketing strategies to reach, interact, and engage our consumers. With that, also develop suitable products for them. we want to help the travel industry by providing know-how about the integrated marketing campaign provided by Performars."

Meanwhile, Performars, a digital transformation enabler, has recently partnered with PATA. Performars aims to maximize the return of small and medium travel companies through digital transformation and inbound marketing process.

For more information on Performars travel industry solution, visit their website.

www.performars.com