Brooklyn Mitsubishi Changes The Game This Summer In New York Winning Prestigious Centurion Award

BROOKLYN, N.Y. - July 17, 2018 - PRLog -- Who says records cannot be broken? "It is all in the mindset" according to EL Patronn, managing partner and General Manager of Brooklyn Mitsubishi. This month Brooklyn Mitsubishi is working to break even more records with their 400-unit challenge. The motivation for the challenge comes from winning the prestigious Centurion award from Mitsubishi Motors. The award is given to the top performing Mitsubishi dealers in the nation.

"It is not very often that I get to present this award out to a dealer so I am very proud of the accomplishments achieved by Brooklyn Mitsubishi" said Kevin Burns, District Sales Manager for Mitsubishi Motors. This award comes after Brooklyn Mitsubishi achieved 104 new vehicles sales just a few months ago. The dealership has dominated the ranks becoming the top dealer in the district and a top ten-ranked Mitsubishi dealer in the United States. In addition to achieving record sales volume for new vehicles Brooklyn Mitsubishi has been consistently selling well over 200 pre-owned vehicles per month. This is huge considering that many big players in the industry only sell around 100 on average with many others selling less than that.

EL Patronn says, "I believe in consistency and evolution". He added, "I came here one year ago to implement positive changes that would grow into record sales volume. I changed the culture of Brooklyn Mitsubishi and now we have the best team in New York selling cars." The positive culture of the Brooklyn Mitsubishi team can be seen all over social media including Facebook, Instagram, YouTube and even LinkedIn on a daily basis. The dealership has embraced social media and has become one of the most socially active automobile dealerships in the world.

On top of an aggressive advertising strategy the dealership has some of the best digital media partners that work to create new marketing messages. For example, the dealership embraced the world cup celebration that was going on by advertising "Kick Into Savings" specials. Pre-owned sales growth has come from the fact that Brooklyn Mitsubishi keeps over 600 pre-owned vehicles in stock. To take it a step further they promote sales campaigns to push certain brands. At any given time they stock over 40 BMW vehicles or Infiniti vehicles and will advertise a sale for these brands. They even launched a commercial vehicle department in order to offer business-to-business sales and serving. Senior sales manager Jonathan Patno said that "We have to be able to offer something for everyone in order to attract buyers and I believe that we have found the way to do just that".

In addition to selling and servicing vehicles Brooklyn Mitsubishi has teamed up with a powerful resource called eAutoAppraise that allows customers to get realistic trade in values without being pressured to come in to the dealership. This tool allows customers to complete a quick form and even upload pictures of the vehicle before submitting the information to the dealership. Not only is this tool being used to trade-in vehicles but the dealership also launched their own buying center which means that customers can just come in and sell their current vehicle without an obligation to buy anything. "The old days of telling customers that they need to come in to get information are over. We give our customers what they demand and have found that they will come in to continue the process," said EL Patronn.

So what is the plan for Brooklyn Mitsubishi this summer? Now that they have consistently been a 300 unit per month dealership they have decided that it is time to grow some more. The challenge for July 2018 is 400 cars. According to EL Patronn Brooklyn Mitsubishi is currently halfway there. He said that he will continue to change the game and break records just in time for his one-year anniversary at Brooklyn Mitsubishi.

Brooklyn Mitsubishi is located at 5910 Church Ave in Brooklyn, NY. The website for the dealership is http://brooklynmitsubishi.com