Lending Science DM Introduces iConnect

ATLANTA - Oct. 5, 2018 - PRLog -- Lending Science DM, INC (LSDM), a leader in delivering data driven risk and marketing solutions, today introduces iConnect to transform previously unusable digital breadcrumbs into actionable marketing intelligence.  As the internet and technology have evolved, marketers see consumers more frequently on-line from different locations with various devices e.g. IoT (Internet of Things).  Unfortunately, this variety makes it difficult to confidently re-connect with consumers as they are leaving only fragments or breadcrumbs of identity. Furthermore, many organizations have these tidbits of consumer identity saved but they are un-linkable across technology platforms and/or organizational silos. Results for re-marketing these consumers, when they are reachable, demonstrate that conversion is exponentially greater than other marketing strategies.

LSDM breaks through the barriers with iConnect. We use multiple linkages for each offline and digital identity component (postal, email, device IDs, MAIDs, social media handles, IP addresses, and more) and pair that information deterministically with unique adults on our National Consumer Database. Equipped with iConnect profiles, we can link the fragments of consumer information that you do have and discover a consumers omni-channel identity for efficient and effective re-marketing.

Tim Olzer, LSDM Founder & CEO states, "LSDM has always used intelligent data sourcing blended with data science to target the right consumers for a client's specific product. However, reaching consumers confidently across channels has been difficult.  Now, we can reach scientifically selected targets confidently with Direct Mail and Digital Media delivering powerful results."

• 257 Million deterministically paired to our National Consumer Database
• 50+% success rate identifying anonymous digital consumers
• 10x Direct Mail performance improvement
• 24x Omni-Channel performance improvement

With iConnect, LSDM designs personalized re-marketing strategies, creates coordinated touchpoint plans, executes contact across channels, tracks responses & attribution, reports on results and continuously optimizes marketing strategies.  iConnect is also available as a standalone service.

For over 30 years, Lending Science DM has been a proven leader in scientifically driven, marketing and risk management services for the financial industry.  Our services are designed to help companies acquire new customers, reduce risk, increase return on marketing investment, and optimize overall portfolio profitability.  Our Marketing Services include scientific audience sourcing, analysis & selection, creative messaging, omni-channel campaign deployment & oversight, reporting, attribution, & optimization.  Our Risk Management offerings include custom modeling, attribute & decision processing and policy consulting across the credit cycle. Client solutions are packaged to include the balanced mix of services required to achieve a client's specific objectives from Audience Selection - to – Full Turnkey services. Industries include: Consumer Lending from Sub-prime to Prime, Mortgage, B2B Lending, Debt Settlement, Debt Consolidation, Automotive, and Insurance.  Learn more at www.lendingsciencedm.com