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Follow on Google News | ![]() ACCEO Executive Offers Insights on Data and the Customer Experience at New York City's NRF 2019The Data Paradox Today retailers have the ability to access a wealth of customer-generated data pulled from online transactions, mobile devices, social media comments, weblogs, data from sensors embedded in products or wearable devices, etc. The paradox remains that, although there is an ever increasing access to customer data, retailers are not always leveraging that information properly. "I want to discuss the primary challenges that retailers need to tackle to ensure that they target the right customer data and use the right technology to deliver a remarkable and profitable customer experience now and in the future," explains Ian Holland, Vice President of ACCEO Retail-1. "I'm excited to take the stage for the NRF Exhibitor Big Ideas session to answer some of the questions our retail partners have been asking us about using their data to gain a competitive edge." Leveraging Technology Innovations The session will also explore how creating a highly customized CX requires the seamless integration of data and technology systems. The current confluence of technologies such as Big Data analytics, mobile, cloud, and social brings in an ever-increasing amount of data from different sources and in diverse formats. Retailers will get insights on what technology solutions they must set in place that can allow them to unlock the power of data and adapt their CX to quickly respond to trends and to their customers evolving needs. And in retail, time is of the essence. Learn more about ACCEO Retail-1 products and read the latest blogs. About ACCEO Solutions Inc. Leading North American IT company, ACCEO Solutions specializes in the design, implementation, and integration of, and support for, management software, e-business development, and payment, professional, and technical services. With approximately 60,000 clients ACCEO Solutions Inc. partners with major retailers throughout the United States and Canada. ACCEO Retail-1 is a powerful retail chain management suite designed to optimize store operations by leveraging management solutions created specifically for their industry. For more information, go to http://acceo.com or http://retail- About the Speaker Ian Holland, Vice President of ACCEO Retail-1, is a graduate in computer science at Concordia University and has over 30 years of experience in retail software design and development. Passionate about retail technology, Ian's advocacy for unifying processes for retailers has contributed significantly to the development of the ACCEO Retail-1 software suite. By focusing on innovations in technology, data management, and product performance, Ian has established himself as a thought leader on the subject of retail evolution and transformation. About NRF Retail Big Show The world's largest retail conference and expo isn't just a conference, it's a community. Filled with a global audience and exhibitor base that could only come from NRF. It's a marketplace for ideas and relationships. A chance to forge new partnerships, try out best-in-class experiences, and learn from some of the biggest players transforming retail today. An event guaranteed to drive impact. End
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