Foundation Capital Led by Michael Shvartsman Invests in Clickagy, an innovative data provider

MIAMI - Jan. 30, 2019 - PRLog -- The Foundation Capital Corp team is led by Michael Shvartsman. Foundation Capital has a reputation for having a broad and dynamic skill set in helping support companies from seed stage through acquisition globally. The FCC team specializes in investing in the following fields: adtech, fintech, manufacturing and real estate but has been known to invest in companies they feel have potential to disrupt their particular industry. Led by Michael Shvartsman, FCC has helped many companies scale by improving operations, driving revenue, negotiating partnership integrations and finding acquisition and exit opportunities. Their leadership has decades of personal experience as entrepreneurs having been a part of multiple multi million dollar exits and acquisitions from companies they have personally built.

Clickagy is trusted by some of the world's largest marketers and advertisers to power their marketing campaigns in a multitude of ways. By developing key relationships with companies that have access to vast amounts of publisher data in tandem with striking deals with multiple online survey and analytics companies, Clickagy tracks over 1.5 billion pages per day. They have access to consumer intent data in real time. They take the guess work out of marketing by hyper targeting users who have visited multiple specific and relevant keywords on certain pages online and leverage data triangulation software and artificial intelligence to ensure accuracy of placement and delivery. From lowering CPM cost for programmatic display budgets, to feeding strategy teams with key business intelligence, Clickagy CEO Harry Maugans stresses his companies capabilities. "We have access to some of  the most useful and relevant information available in the marketplace and our team can help marketers solve pressing problems." They have helped power campaigns for Samsung, Mastercard, Hilton Worldwide and BEIN Sports among other major advertisers.

Given Foundation Capital's robust network of large advertisers and the power of Clickagy's data offering, the partnership made business sense for both parties. Foundation Capital's founder Michael Shvartsman was quoted, "we are excited to show our network the power of Clickagy's data. From the preliminary testing of the data we were blown away by the results and due to the fact that everything Clickagy does is proprietary they have a unique ability to be aggressive on pricing compared to their competition. We expect them to win some big business in the near future with our help."

CEO Harry Maugans has ambitious aspirations for his data company. "Foundation Capital is providing us with the capital funding we need to scale as well as helping drive new partnerships with key players in the industry that can help define our future and drive revenue quickly. We are excited to have them as a partner that we can always count on."

The advertising world as a whole is having trouble tracking ad effectiveness and reaching specific audience demographics with pinpoint accuracy. It is very possible that this partnership could bring clarity to a industry that needs fresh and transparent new players to give advertisers better options for their media and digital marketing investments.

Link to FCC portfolio: https://foundationcapitalcorp.com/
Link to Clickagy Audience Lab: https://www.clickagy.com/