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Follow on Google News | Virginia (SBSD) Invited Patrick McFadden as Speaker for NEW VIRGINIA: Scaling4Growth ProgramPatrick McFadden on Identifying Your Ideal Client, Discovering Your Point of Difference and Installing a Marketing Process
When Patrick McFadden speaks about small business marketing, everyone perks up and listens. And for good reason. McFadden makes it his business to be a marketing practitioner -- someone who is actually practicing the craft and spending time playing within the constraints and resource gaps of small businesses. During this private speaking engagement, Patrick spoke about his marketing approach of installing a marketing process and the application of it with their client's businesses. About the NEW VIRGINIA: Scaling4Growth sponsored by the Virginia Department of Small Business and Supplier Diversity This is put on by the Virginia Department of Small Business and Supplier Diversity and designed for business owners to learn how to scale their business by assessing their business model and becoming more efficient in areas of human resource, finance, marketing, procurement and bank acumen. Apply here: https://interise.org/ About Indispensable Marketing In 2012 our Founder Patrick McFadden noticed the most frustrating part of marketing for any small business is that there was no logical or process way to understand, buy, and implement small business marketing services. As business owners, small business marketers or managing partners of a small business you get telemarketing or spam calls from fake Google representatives, emails from agency salespeople, and more from companies that try to sell you a piece of the marketing puzzle (branding, printing, SEO, advertising, social media, websites, content, etc.) They all tell you that their piece of the puzzle is the solution to increase visibility, and grow your business. Often you would buy from the sales rep or account manager who could best promise to grow your business. Our small business marketing firm has solved this marketing problem. We take a very strategic and process approach to marketing that is based on your company's strategy. So instead pitching you marketing services and hoping for results or you telling us what you think you need, we do the work of identifying your ideal client, discovering the real value of your services, and uncovering why clients buy from you over competitors that will inform the services, products, campaigns and tactics, we know you need to increase visibility and make your phone ring. http://indispensablemarketing.com/ End
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