Cupid® Introduces Its N ew Stay Cool and In-Control Traditional Bodybriefer

NEW YORK - Feb. 14, 2019 - PRLog -- Shapewear doesn't have to make its wearer feel hot under the collar.  She can remain in control without losing her cool.  That's because Cupid® has announced the introduction of a new traditional bodybriefer to the intimate-apparel marketplace that offers a solution to the excessive warmth often experienced by shapewear customers.  The Stay Cool and In-Control Bodybriefer combines soft, smooth, specially-engineered fabric that delivers a cooling touch to the skin, a cotton gusset, and a single-ply design that delivers shaping results without the use of heat-trapping, layered panels.

This style delivers firm control, which is the degree of control that best combines shaping performance and comfort.

This all-in-one offers the remarkable value that customers have come to expect from Cupid®.  It addresses problem areas, incorporates cutting-edge technology, and provides a smooth canvas for everyday fashions – all while retailing for a very affordable price.

In addition, it's designed with the technological innovation that customers have come to expect from Cupid® - the patented Wonderful Edge® silicone finish.  It prevents this garment from riding and rolling up.  It's applied directly to the fabric at the leg openings, without the need for seams or elastics. And, since it consists of many, distinct rows of silicone that stretch with the fabric - rather than just a single, rigid band - the Wonderful Edge® is surprisingly breathable, cool, and comfortable.

The Cupid® Stay Cool and In-Control Traditional Bodybriefer (Style 5620) can be found at select Walmart locations throughout the United States, and online at CupidIntimates.com and Walmart.com.

About Cupid®

Cupid® (http://www.cupidintimates.com/cupid) is the signature brand of Cupid Intimates.  Its shapewear has been manufactured continuously since 1942.  The name has always been synonymous with high quality intimates at great prices.  Today, those traits, along with the infusion of the latest technology, combine to deliver the most exceptional consumer value in the intimate apparel industry.

Cupid® shapewear provides superior control and comfort.  Available in light, Comfortable Firm®, firm, and extra firm control, Cupid® styles appeal to traditional shapewear consumers and those new to the category.  Customers can choose from a range of silhouettes including: waistline, cuff waist, and hi-waist briefs and thigh slimmers, waist cinchers, camisoles, torsettes, and bodybriefers.

Designed with cutting-edge performance features, Cupid® products are great accessories for both special-occasion and everyday wear.  The breathable Wonderful Edge® silicone finish prevents shaper ride-up and roll-down, and eliminates lines that show through clothes.  Wonderful Panel® technology delivers stitch-free, no-show panels that are strategically placed away from garment seams.  These panels restrict stretch but provide fit adjustability, perfect for any customer who's in between sizes or may experience a weight change.  Certain styles also employ specially-engineered fabric that feels wonderfully cool to the touch, an advance appreciated by anyone who's ever worn shapewear during the summertime.  And finally, other styles incorporate Back Magic®.  In some garments, this feature is an amazingly comfortable and effective combination of flexible stays and a silicone finish that ensures that the back of each shaper won't slip, slide, or roll down.  This stability allows the shaping fabric to function more effectively around the wearer's mid-section, reducing bulges at the midriff, controlling lower back fat, preventing muffin tops, and providing some measure of back support.  In other garments, the flexible stays work solely with the fabric to flatten the wearer's tummy in a most effective manner.

Cupid® shapewear can be purchased in the United States at Walmart and Meijer® stores, and online at CupidIntimates.com and Walmart.com.  In Canada, it's available through Walmart Canada and its website.