OLX Cash My Car, tapping the online-offline preowned car market like a trailblazer

OLX Cash My Car, a Naspers owned company is pioneering the art of trading used cars in Indian market. Since its inception, it has made tremendous growth in terms of capturing 85% of the market as well as increasing the listing.
 
NEW DELHI - Feb. 27, 2019 - PRLog -- OLX Cash My Car, moving from its just online classified model to offline-online model has created a wave of acceptance and trust amongst the market. While, the players cannot doubt about it showcasing a successful performance through an in-depth understanding of the used car segment and thus, giving the best of solutions to the customers. It has created a win-win situation for both, sellers and buyer. OLX Cash My Car has brought in a lot of changes in Indian consumers mindset. Firstly, they altered the way used cars were perceived in the minds of customers. Secondly, the organised the sector so that existing requirement could be fulfilled and thirdly, most importantly they made sure to save the time of both the parties which has been a crucial barrier for both the parties. OLX Cash My Car's hassle-free process of free car inspection on a call by authorized professionals to taking care of paper transfer on the accepting of the offer has drawn the attention of the sellers. Its listing has made easier for people to look for cars of their preferences and now, with the launch of physical stores a customer can visit to have a look as well. Surely, that's an added advantage for the customer.

OLX along with Berlin-based Frontier Car Group (FCG) has started the offline model as OLX Cash My Car. FCG has got expertise in building and operating pre-owned automotive marketplaces in emerging markets. They have the vision to open 150 stores in 40 cities as of now which would make their customer database grow like a mammoth. They have already opened 50 such stores out of which majorly they are present in cities like New Delhi, Gurgaon, Faridabad, Mumbai, Hyderabad, Pune, Chennai, Bangalore, Ghaziabad. In fact, they recently made a half-century with a store opening in Bandra region of Mumbai. OLX Cash My Car has a strategy to achieve 150 by 2021. It has also planned to create and expand their relationship with channel partners therefore, it's targeting to reach out to 6000+ of them via organizing more than 50 meets throughout the year.

According to Amit Kumar, VP New ventures at OLX it's the right time for the pre-owned car market in India, and by extension, for the brand wherein the industry is ripe for disruption. In fact, he submits to that fact that the growth they have experienced is proof of their numbers. He also mentioned that such an expansion would lead to a national reach while adding feathers to the leading online classified brand as well as it's a way to invest in people and technology.

Nevertheless, no one can deny the fact that the complex scenario of selling used cars have been made so simpler that the car upgrade is happening frequently than earlier. Obviously, another factor is the increase in the options of various cars under different categories every year and customers' want to have a better one. Therefore, proving to be a conducive time-frame for an organisation to expand because all the forces are working in favour of them.

OLX Cash My Car
+91 9818262262
https://www.cashmycar.olx.in/


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