Maserati Levante: the Allegra Antinori one-off and the interactive journey through Italian excellence

AMMAN, Jordan - March 11, 2019 - PRLog -- ·      An interactive experience involving working tables of Italian excellence: Maserati presents the first step in customization

Amman, Jordan (March 2019) – Europe's biggest Motor Show of the year gets under way and Maserati presents a one-off Levante, giving a glimpse of the future customization programme. It has been customized to fit the requirements of Allegra Antinori, Vice President of Italian wine producer Marchesi Antinori.

At the 89th edition of the Geneva International Motor Show, Maserati further highlights customization and the expression of Italian identity combined with exquisite craftsmanship, state-of-the-art technology and sophisticated aesthetics: a unique, exclusive mix achieved through an interactive experience involving the Italian materials of excellence present on the stand.

MASERATI LEVANTE: THE ALLEGRA ANTINORI ONE-OFF

At the 2019 Geneva International Motor Show, the Trident brand presents a unique offering: a one-off Levante, a preview of Maserati's future customization programme. The stand showcases the Maserati Levante one-off entirely customized by Allegra Antinori, Vice President of Italian wine firm Marchesi Antinori, world leader in quality wines.

The Maserati Centro Stile assisted the customer in the configuration of her car, in a true process of shared creation, a concept which is much more than the mere choice of accessories.

A unique project in which the customer expresses herself, her emotions and her story. Implemented in this way, the special bond between Maserati's ground-breaking innovation and the attention to detail normally found in the workshops of traditional craftsmen comes to life in a unique Maserati.

In this first example of the new customization process, every detail Allegra Antinori has defined is closely linked to a facet of her personality. The external configuration is a distinctive tri-coat green, a special colour inspired by the shades of the Tuscan hills. The external details (door handles, side air vents and grille inserts) are finished in dark look chrome, toning to perfection with the body colour to give the Maserati SUV a truly sophisticated overall look.

The interiors of Allegra Antinori's one-off features many unique combinations, which have never previously been used on a Levante. The lower dashboard, door panel, central tunnel unit and seat colour reference the warm hues of the earth of Tuscan vineyards.

The unique "Pieno Fiore" leather used for the seats is another exquisite choice: it is coloured with aniline and oils, with no surface finishes, but is embellished with classical button-tufted effect 3D embroidery. The technique used provides exceptional depth of colour and a very smooth tactile sensation, and like a fine wine, this leather will simply improve with age.

The central tunnel is in a special finish using a material that is new even for Maserati: carbon fibre with copper wire and high gloss finish. Here again, there are clear references to the Antinori estate and the concept of Cor-Ten, the weathering steel used for the construction of the Antinori Winery in the Chianti Classico area, midway between Florence and Siena.

The 100% natural mohair wool mats provide the final, exclusive touch to a tailor-made customization with attention to every single detail.

AN INTERACTIVE EXPERIENCE INVOLVING WORKING TABLES OF ITALIAN PRODUCTS OF EXCELLENCE

Maserati will host - together with Ermenegildo Zegna, a longstanding partner and a leader in the field of men's luxury clothing - two other leading artisanal firms in their field:  Giorgetti, the internationally renowned Italian woodworking company, known for its furniture and unique design pieces, and De Castelli, a leading metalworking firm, specializing in the production of unique home design accessories, custom surfaces and projects.

The stand provides an interactive journey through three different thematic areas, each of them with a dedicated working table. Each area will feature a display of materials and components that bear witness to the unending quest for excellence, style and originality, typical of products designed and Made in Italy, and therefore typical of Maserati.

Speaking of innovation and design, when it comes to customizing the stand, for the first time ever in Maserati's  Customization Area, there will be a D-Table, the only multi-touch, interactive table featuring an elegant and sophisticated design. Latest-generation software will enable customers to configure their cars by selecting external and internal combinations, colours and materials at a touch. Customers will be offered a unique experience for the configuration of their individual Maserati, using the customization features present on the stand.