BUJOREAN & CO. launching '7 Imperatives for SME Marketing' in Amazon

BUCHAREST, Romania - April 1, 2019 - PRLog -- BUJOREAN & CO. is please to announce the launch of '7 Imperatives for SME Marketing' in 7 Amazon markets.

7 Imperatives for SME Marketing" book reveals the 7 imperative marketing activities that are the foundation for a performant marketing department, reviews the most important concepts and theories regarding competitive strategy as a foundation for business growth, debates to what extent these concepts and theories are known and used by the SME managers and entrepreneurs, and finally, on a tactical level, identifies some current business development techniques and tools for SMEs.

You may purchase a copy below at this link:
https://digitalbusinessjournal.eu/bujorean-co-launching-7-imperatives-for-sme-marketing-in-amazon/ or
http://bujorean.com/7-sme/


TABLE OF CONTENTS

Chapter 1

Introduction

The objectives

Chapter 2

Thinking like big businesses. Literature review on Business Strategy

Literature review on Business Growth and Business Development

Chapter 3

About interviewing key persons and the first steps in a marketing dept.

Importance of deploying an extensive marketing audit

How to set up the Marketing Information System

Critical insights on drafting the Marketing Plan and the corresponding Budget

When to outsource? Identifying the competences within the department

Managing the corporate communication in the digital era

Ways to provide new business and growth

Chapter 4

References

Bibliography