IBAW presents Brian Bennett on Building a Marketing Machine

MILWAUKEE - June 10, 2019 - PRLog -- The Independent Business Association of Wisconsin (IBAW) hosts Brian Bennett, CEO of Stir Advertising and Integrated Messaging, on Friday, June 21, 2019, 7:00 a.m. – 9:00 a.m. Event will be held at the Wisconsin Club, 900 W Wisconsin Avenue, Milwaukee, Wis. A plated breakfast will be served.

Bennett will share how businesses are generating profit and ROI by leveraging new technology and technique. Successful businesses have always been operationally driven, particularly manufacturers. Through measured management they create efficiency and manage costs with accountability. Investments are made in infrastructure based on detailed cost-benefit analysis.

Steve Kohlmann, Executive Director of IBAW, said, "There's never been an easier time, or more affordable time, to invest in a digital strategy. Everyone researches a business or product before a purchase. It's important small business understand how to execute a digital plan and how to measure it. This meeting will give them that opportunity."

Digital marketing today and should be approached in a similar way, because marketing is now a highly accountable metrics-based methodology. Technology and technique has evolved to predict returns, reduce waste and cost. Profit can be projected and managed with the right digital infrastructure in place.

Since 1973, the Independent Business Association of Wisconsin (IBAW) was formed for small business owners to engage in conversation relating to legislation impacting the bottom-line costs of businesses throughout Wisconsin. IBAW is a venue for high level CEOs, CFOs, COOs, other upper management and entrepreneurs to network, exchange business ideas, and become educated and involved on issues which impact their business. IBAW is time well spent!

For additional information, contact Steve Kohlmann, IBAW Executive Director, via email at IBAWOffice@gmail.com To register, go to www.IBAW.com