things you need to know about Social Marketing for 2019

DELHI, India - July 2, 2019 - PRLog -- Marketing is very important for any business for its long run. It is the process of selling goods and services on both online as well as offline platform. While, when these techniques are used to market a social cause, it is known as Social Marketing.

Social Marketing was first started in the year 1971 by Philip Kotler and Gerald Zaltman. This marketing has an objective to serve society in the best possible manner. Thus, certain techniques are used in order to change the behaviour of citizens for the betterment of society.

There can be any cause behind the social marketing to bring positivity in society such as health & wellness of citizens, community development, global warming and rights of citizens.

Social Marketing Approaches

Social marketing rotate around the society with a mission to bring a great impact one the people of society with its innovative marketing techniques.

Social marketing can be about anything, say about motivating people to exercise regularly in order to avoid obesity or to bring awareness about rising water scarcity. It is often confused with other forms of marketing such as sustainable marketing and corporate social responsibility of organizations.

Let's known how these marketing types aren't social marketing:

Social Media Marketing

In this marketing is done of goods and services using social media platforms such as Facebook, Instagram, Twitter and LinkedIn.

This marketing is mainly done for commercial purpose in which different brands create their own strong & creative content to influence their audiences for brand impression.

In this kind of marketing, content is created related to the various society issues which help to increase brand' visibility in market.

Thus, social media marketing is often misunderstood with social marketing due to its similarity in name.

Commercial Marketing

This kind of marketing is not connected to the sale of product but to popularize a brand which supports a cause. For example in Hindustan Unilever advertisement, it communicates that every purchase of product contributes to social cause.

Commercial marketing isn't social marketing as its main motive is to support a cause in society through which it popularize its brand name.

Source: Delhi Courses Official Blog @ https://delhicourses.in/