Google Analytics for Mobile is Shutting Down. Users Move to Kumulos Analytics

CARY, N.C. - July 23, 2019 - PRLog -- Google Analytics for Mobile Apps is shutting down. If you use the free version of Google Analytics, and if you have a free Google Analytics property collecting data exclusively from the Google Analytics Services SDK (Android or iOS), you should already have been notified. So, if you are one of the many that are using GA for mobile analytics, now would be a good time to step back and think about which app analytics service is the best fit for your mobile app development business.

Join the many, many app developers making the move away from Google to Kumulos ahead of the shut-down. Developers with apps of all shapes and sizes across a broad range of industry vertical are choosing to move from Google Analytics for Mobile to Kumulos. They tell us and Mobile Marketing Magazine that it's because we are the analytics platform that gives greater clarity on how the apps are performing both technically AND commercially.

Which is nice to hear, because that's precisely what we've set out to deliver. The Kumulos  https://www.kumulos.com/google-mobile-app-analytics-sunset/ single pane of glass means we make it easier to understand app download trends, user engagement, user retention and user behavior, alongside the technical performance of the app, and any API dependencies impacting on users. So, past Google Analytics customers now get a more comprehensive view on how the app is performing.

GOOGLE ANALYTICS FOR MOBILE APPS – WHY IS IT SHUTTING DOWN?
Well, according to trusted sources such as Simo Ahava, Google is wanting all GA users to migrate to Firebase Analytics. So that will mean a new system to learn, a new system to set up and from those in the know, Firebase Analytics falls short of what many serious mobile app publishers need. So for some, this will be a backward step.

ABOUT KUMULOS MOBILE APP ANALYTICS
Kumulos app reporting and analytics feature https://www.kumulos.com/google-mobile-app-analytics-sunset/ lets you offer your customers a high value service. A service that they will pay you for monthly. You can take our analytics dashboard and automated monthly report, brand them as yours, and let your clients see how their app is performing.