Blueair Strengthens its Presence in Saudi Arabia

RIYADH, Saudi Arabia - Aug. 9, 2019 - PRLog -- Blueair, a world leader in air purification solutions, today announced that it has signed on Nikai as its distributor in Saudi Arabia further expanding its reach and sales network across the Kingdom. TR Ganesh, General Manager - Middle East and Africa, Blueair and Sanjeev Jain, CEO of Nikai unveiled Blueair's full range of Classic, Sense+ and Cabin Air range of indoor and car air purifiers at the launch event, which was held at the Holiday Inn Olaya in Riyadh.

"Cities like Riyadh feature high on the list of most air polluted cities in the world and this can be attributed to the country's hot and humid weather with frequent sand storms. Hence, it is important for Saudi residents to install air purifiers in their homes, offices, cars and even gymnasiums to ensure that the air they breathe is pure," said Sanjeev Jain, CEO of Nikai.

"We felt Saudi residents deserve only the best in air purification technology and hence we signed on Blueair, which is an expert at designing and manufacturing the best air purification systems in the world. Over the years, Blueair has earned a reputation in the industry for high performance, technological innovation and quality design. We are happy to introduce Blueair's latest range of air purifiers, which combines award-winning aesthetics, whisper silent operation, energy efficiency and the convenience of connected appliances, to consumers in the Kingdom," Mr. Jain added.

Blueair offers air purification solutions for various applications and range of price points under the Blueair Classic, Blueair Sense+, Blueair Pro, JOY S and Cabin in-car air purifiers range. Blueair's powerful HEPASilent™ technology helps residents breathe easy by removing 99.97% of airborne pollutants down to 0.1 micron in size including dust, viruses, allergens, smoke etc. to improve indoor air quality significantly.

"Air purifiers have now become an indispensable purchase for a healthier living in Saudi Arabia. Blueair believes in creating a healthier environment for consumers through our best-in-class air purifiers, which remove allergens such as dust, mites, pollen, pet dander and chemicals from the air. Our air purifiers remove all sand and dust particles given the frequent sandstorms in the country as well as viruses and bacteria that thrive in this hot humid weather. Our focus in Saudi is to create awareness of clean air, its health benefits and the impact especially on our children's well-being. Designed to create the safest environment for children to develop and grow – while making the least impact on the environment – Blueair brings clean air for the next generation," explained TR Ganesh, General Manager - Middle East and Africa, Blueair.