LumbaCurve Back Pain Relief a Hit in China

GREATER MANCHESTER, U.K. - Sept. 26, 2019 - PRLog -- North West company LumbaPro Ltd received a warm welcome in China for its award winning back pain relief device LumbaCurve. Not surprising with a chronic back pain suffering population of 110m according to the WHO. CEO  David Pegg was invited over as part of the iBridge – China 'Technology for Wellness & Healthy Ageing' Workshop and celebration of the UK – China Science Bridge.

The workshops, involving nine UK Medtech organisations, run in Tianjin, Guangzhou, and Shunde, were designed to introduce potential commercial partners, collaborators and investors, with the focus on innovation, medical, and biotech technologies. This was an unprecedented opportunity to form new partnerships in China for commercialisation into the massive Chinese market.

David Pegg commented, "The week was a fantastic experience both at a commercial and personal level. At a personal level the country was amazing and not at all like the portrayal of a grey oppressive regime, but with warm open cheerful and welcoming people, either government officials, business contacts or just everyday folk. I am pleased to announce that I am now an expert in the use of chopsticks after a shaky start!"

"In terms of business potential, there was a huge interest in LumbaCurve, which historically has its formative roots in traditional Chinese medicine (TCM). We have made some really exciting contacts both as opportunities for commercialisation of LumbaCurve into China, but also several potential joint collaborators in the development of next generation LumbaCurve therapies in e-health or digital medicine applications. We'll be driving these relationships forwards over the coming months"

"The week was incredibly intense with internal flights and journeys between cities and long days, but the organisation and hospitality of our hosts was absolutely brilliant. A big thank you must be made to the British Consulate and DIT officials for providing all manner of support "

Key Message: LumbaCurve provides relief for sufferers of non-specific low back pain through its innovative and precisely designed and engineered shape, and is proven to outperform current standards of treatment in the UK

LumbaCurve is drug free, non-invasive and is easy to use. Advantages of the product have been demonstrated in head to head studies against current best practice in the UK with the findings published in the Bone and Joint Journal.

In 2016 LumbaCurve won the UK's Holistic Product of The Year Award. The product has recently been showcased on BBC TV and has featured in Numerous health and lifestyle publications including Health Magazine, Woman, Natural Health, Runners Magazine and The Daily Mail.


For further information go to https://lumbacurve.com