Jason Fox Publishes The Ultimate Guide To Local SEO for Real Estate Agents

LYNNWOOD, Wash. - Oct. 4, 2019 - PRLog -- Jason Fox blogs about real estate marketing and this week released the ultimate guide to local SEO for real estate agents.

In this article he discusses the differences between SEO and local SEO and what they mean.

If you are a real estate agent there is no doubt that you have been successful at, invested in or thought about building your online web presence and your local SEO search results.

The idea of having people find you online and give you a call to help them buy or sell real estate sounds amazing.  And there are thousands of brands, SEO, coaches and the like that are constantly telling you that you need to be online, you need a website, you need to blog and be on Social Media.

If you think it is something you would like to incorporate into your marketing strategy then this guide will help get you started.

WHAT IS REAL ESTATE SEO VS. WHAT IS LOCAL SEO FOR REAL ESTATE?

The same as Real Estate SEO but focusing on specific locations rather than just across the entire web.  Making Local SEO much more effective for real estate agents, teams and offices.

In 2016, it was simply putting a location in front of a search term.

Non Local SEO Search Term:

• Real Estate

Local SEO Search Term:

• Seattle Real Estate

Since 2016, Google has seen a 92% growth in searches for "best real estate agent," (Source: Google Data, US, 2018 vs. 2017) and a 61% increase in searches for "homes for sale near me." (Source: Google Internal Data 2018 vs 2017)

Now Google knows where you are and will find the search term that is located near you.

If you want to rank for the local search terms then you need to tell Google where you are.  It can guess… but it is a robot.  You should probably make sure you tell them.


LOCAL SEO FOR REAL ESTATE SEARCH RANKING FACTORS

According to a survey done by Moz SEO these are the top local SEO ranking factors and the percentages that they affect your local SEO results.

Google My Business Signals 25%
Link Signals 16%
Review Signals 15%
On Page Signals 14%
Citation Signals 10%
Behavioral Signals 9%
Personalization Signals 5%
Social Signals 2%

How Do These Ranking Factors Affect You As A Real Estate Agent?

This is what Jason Fox hopes to answer in his post that you can read in its entirety here:

https://www.jasonfox.me/local-seo-for-real-estate-agents-the-ultimate-guide/