Chronos x IACT College: Internship Talk at the IACT College

PETALING JAYA, Malaysia - Nov. 20, 2019 - PRLog -- We had a full house of two classes worth of Advertising and marketing undergraduates looking for career opportunities aligned to their course.

They were in for a real treat as we shared some detailed insights into the world of email marketing.

Our spokesperson for the event—Alicia Gan—discussed all things email marketing and the crucial role it plays in the ever-growing eCommerce machine.

Email marketing is more popular than you think!

With establishing communication as its main function, email marketing is still widely used in both B2B and B2C engagements.

And while sometimes just using it is enough, it's going to take a whole lot more to really get the numbers your looking for.

This was when we shared with the students some stats that showed the benefits of investing in email marketing.

"Better believe it! Email is 40 times more effective compared to Facebook and Twitter combined."

It's Easy to Learn but Hard to Master

As high as the conversion rates email marketing has to offer, eCommerce businesses must first learn how to effectively use email marketing before they can see its effectiveness as a marketing tool.

The students learned about the three simple rules for maximizing the success rate of your email marketing strategies, namely:

• Proper email list segmentation
• Keeping your email list up to date to minimize—if not completely avoid—sending to inactive accounts
• Active A/B testing to ensure only the best of the best of your emails—in terms of content and design—are sent out to get the job done.

You can gain skills such as indirect selling and effective guiding of your customers through the marketing funnel. (https://chronos.agency/?s=marketing+funnel)

And let's not forget knowing your target audience from email segmentation and marketing efficiency through email automation.

By the end of the presentation, the students asked many questions about email marketing and many more about the career opportunities they can find at Chronos Agency, Alicia was more than happy to answer them all.

"It was a great experience, because there are still students that think that email marketing is dead and not effective.

However, what they learned was that email marketing is very important for eCommerce businesses because these businesses need that platform to really reach out and get the sales they need."

—Alicia Gan, Special Projects

Chronos Agency is still growing, meaning more room for more opportunities

Since then, we've received resumes from two students applying for next year's internship program.

If you're interested in joining our team, learn more here (https://chronos.agency/careers/)!