Reasons Why Personal Advertising Is Beating Traditional Advertising

NEWMARKET, Ontario - Dec. 16, 2019 - PRLog -- You may have had some peculiar experiences with recent online advertisements. For example, you may have opened an email from Target that spoke to you on a first-name basis. Or, you may be an expecting mother whose Facebook timeline is conveniently packed to the brim with Johnson and Johnson ads. These aren't just vague, impersonal ads — rather, these ads seem to be speaking to you, just you.

These kinds of ads are new, and they may even seem a little strange. However, surveys are finding that customers prefer advertisements that cater to their interests, needs, circumstances, and identity generally. It's looking more and more like personal advertising is the next big thing in advertisement.

Improved Conversions

Personal advertising seems to provide many advantages, one of which is a higher conversion rate than other forms of advertising. Personal ads take into consideration the things that are important to that customer based on previous transactions, web searches, etc. A good example is Amazon's system: Amazon tracks your purchases and views on its website, and it then recommends items related to those items purchased or viewed. Common sense would have it that a web user is far more likely to pursue a product that they are interested in and/or care about, which explains the heightened conversion rate with personal ads...

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