Market Research Software and App Making Marketing Agencies Thrive

HAIFA, Israel - Jan. 27, 2020 - PRLog -- Checker Software: Core Functionality

Checker Software has been created to integrate all the tools needed for marketing research and mystery shopping (https://mystery-shopping.checker-soft.com/) and streamline the processes by automating mundane tasks. The core functionality of the platform includes:

• Questionnaire creation: the software assists with setting specific logic rules and calculation systems and adding end client branding for fast creation of surveys and questionnaires
• Recruitment: using the platform, companies can create a path for shoppers registration and match their profiles with the most suitable projects, train and certify mystery shoppers, as well as rank their performance to recruit among the best the following time
• Data collection: the platform facilitates both online and offline data collection regardless of research methodology (field and phone surveys, SMS surveys, online surveys, mystery shopping, retail audit)
• Quality Control: the software offers customizable quality control and approval workflows and has integrated validity and fraud detection features
• Reporting: the system allows unifying data acquired from various channels and presenting it to end clients in interactive dashboards, using various report types and display formats
On top of that, Checker Software has well-thought features for client and team management including easy set up of branded client profiles and projects, import and export of databases, access management, ability to create work tasks and follows-ups, etc.

Checker Field Surveyor

The Checker Field Surveyor (https://www.checker-soft.com/modules/#data_collection_app) app is available for android and iOS and has the potential to dramatically increase the effectiveness of data collection and quality control. Here are the features of the app that make this possible:
• Access on the go: The app allows mystery shoppers and surveyors to access quotas and questionnaires and complete reviews on the go even they are in the offline mode
• Languages: Checker Field Surveyor can be used to display questionnaires to interviewees in their preferred language to improve comprehension
• Geo-location functionality: Geolocation allows validating data and tracking shoppers and surveyors' work
• EXIF data and live recordings: The app supports live recordings and collects EXIF data that tells when and where the photo attached to the review has been taken
The app has been up and running since 2013, which makes it a mature and reliable solution.

Nevertheless, the company continuously works on improvements to the app resolving minor issues and acting upon customer feedback. The latest updates made the app better optimized, improved the attachment previews and made users start a job in progress from the same point as it was left off.