Euroshop 2020: French start-ups revolutionising global retail tech

LONDON - Jan. 30, 2020 - PRLog -- In July the proportion of all UK shops that are empty reached 10.3%, its highest level since January 2015 according to the BBC. Despite the struggles faced by the high street, retail tech is booming. At Euroshop 2020 (https://www.euroshop-tradefair.com/), the latest and most exciting retail tech of the 30 French start-ups accompanied by Business France will be on display on the French Pavilion.

French retail tech start-ups at the fore

In the first half of 2019 French retail tech start-ups raised impressive funding across the board. Some of the most notable cases include: ManoMano, Europe's leading online DIY and gardening retailer (€110 million) ; omnichannel platform Wynd (https://www.wynd.eu/en/) (€72 million) ; and marketplaces solutions provider Mirakl (€62 million). As the struggles of the retail industry continue to grow, the role of retail tech emerges. In 2018, 146 French start-ups specialising in Retail Tech raised €803 million, 40% more than in 2017.

Retail tech: a friend to the high street

According to a study by Edelman (https://www.edelman.ca/sites/default/files/2018-02/2018-E...), 80% of consumers surveyed are more likely to purchase from a company that offers personalized experiences. Bryanthings (https://www.bryanthings.com/) is a Parisian Start-up designing digital POS retail solutions for global and luxury brands: in-store personalisation, ribbon printers, engravers, gift machines... By creating a meaningful link between digital life and the real world, they help stores add value to their square metres. Their clients include a range of brands under L'Oréal & LVMH, among others.

Digital trends building customer loyalty

French retail tech start-ups have capitalised on the importance of seamless shopping experience. Gempsy (http://gempsyfrance.com/gempsy/?lang=en) offers instore digital solutions in the form of their eOnline Digital Kiosk, a multimedia tablet with a multitude of customisable features: self-check-out, sales assistance, customer satisfaction, loyalty programmes...

Loyalty & discounts continue to play key roles in consumer choices and represent another part of the retail sector being revolutionised by tech start-ups. A recent study by Inmar (https://www.inmar.com/sites/default/files/inmar-2018-shopper-behavior-study-infographic.pdf) shows that 53% of consumers want all coupons to be digital, which is entirely possible thanks to Bystamp (https://www.bystamp.com/home/), whose product, KEYMO is the world's first electronic stamp that allows an digital authentication and signature during any face-to-face transaction.

To meet innovative French companies with expertise ranging from payments, to e-commerce and technologies that reduce waste and prioritise short circuits, visit Hall 11 'Shopfitting' and hall 7A 'Retail Technology' at Euroshop in Dusseldörf from the 16^th to 20^th February 2020.

For more information about the French delegation, please see the catalogue (http://bit.ly/2G9LQYu) or contact catherine.ryall@businessfrance.fr.