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Follow on Google News | ![]() CTS College Announces Rollout of Industry-Relevant Social Media Management CourseBy: CTS College of Business & Computer Science LTD The influence of social media is rapidly growing in Trinidad. Organizations are using social media platforms such as Facebook, Instagram, LinkedIn, Pinterest, and Twitter to engage audiences and increase visibility. Organizations are also using these modern-day engagement platforms for reputation management and crisis management purposes. With advancements in digital marketing, digital marketers are leveraging user engagement analysis to generate winning online marketing strategies and increase sales. There are many benefits to being active on social media channels. However, the problem is that social media is a complicated beast that is rapidly evolving. Each platform is distinctive and requires a different approach to maximize benefit. Successful social media outcomes require a strategic approach with defined goals and clear-cut execution of strategies. Without a strategic approach, organizations can end up lagging behind competitors, wasting marketing money, confusing audiences or worse, attract negative publicity. For individuals in Trinidad who want to leverage social media for business purposes, CTS College offers an innovative social media management course. In a recent interview, the college's spokesperson remarked, "As a leading tertiary education provider in Trinidad, CTS College has always strived to provide of practical, innovative courses that are of benefit in the real world. Our course is one such course that is designed to help participants obtain an understanding of various popular social media channels. With learnings from the course, participants can go on to develop winning social media strategies, have consistent presence on these platforms and use data metrics to make well-informed business decisions." The course offered by CTS College is led by an industry professional with expertise and experience in this particular field. In this regard, the college's spokesperson had this to say, "Our aim is to provide high-quality courses where participants get valuable learning outcomes and skills that can be readily deployed outside the classroom. For this particular course, we have partnered with one of Trinidad and Tobago's leading social media strategists and managers. The course offered by CTS College is spread over seven weeks and includes 17.5 contact hours. For the benefit of participants, classes are conveniently scheduled in evenings. Assessment is based on a final project that tests a student's ability to draw up and evaluate a multi-faceted social media marketing strategy. Upon completion of the course, students will receive a valuable certificate. For information, visit https://www.ctscollege.com/ End
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