Save -A-Mother Foundation Thrust Towards Healthcare for the Needy - No Mother dies due to pregnancy

BANGALORE, India - Feb. 18, 2020 - PRLog -- Save A Mother Foundation, a non-profit organisation, unveils Insight into maternal mortality reduction in 167 villages of Gadag, Karnataka, where one more month has passed without a single maternal death during pregnancy. Over the past 3 years, in these villages, maternal death rate is 15, which is better than the national average of 120. These  villages have exceeded the sustainable development targets set by the UN. The maternal death rate  is as good as many advanced countries including the USA. Save A Mother foundation has worked for 5 years in Gadag to achieve this impact  and  has replicated these results  in 10 other districts in India.

Dr Shiban Ganju, the founder of  'Save a Mother' (SAM) moved back to India from the USA, giving up his lucrative job and a comfortable life to give shape to  his mission to develop frugal healthcare solutions for the poor. He believes that health is an individual and community responsibility. And behaviour modification is the least expensive method to reduce the burden of preventable diseases. During his career, exceeding four decades, he has participated at multiple levels in healthcare: in clinical practice, non-profit NGOs, healthcare business, research, government policy groups, think tanks and entrepreneurial ventures.

Save A Mother (SAM), a healthcare NGO, develops sustainable healthcare solutions for the underprivileged. SAM has developed a model of  Effective Social Persuasion for  social behaviour change to reduce maternal mortality. The solution is  effective,  simple, inexpensive  and replicable.

The process of Effective Social Persuasion involves  intensive and repetitive training of health workers, volunteers and the community based on the following principles.

• Inculcate that health is an individual and community responsibility.
• Select and train program managers and supervisors in a needy community.The managers  train health activists selected from the villages.
• Health activists  deliver the messages repeatedly to  the community by utilising the local talent to make charts, stories, slogans and songs.  The healthcare volunteers teach people and make house visits. They follow every pregnant woman and  those with high risk get special attention.
• Volunteers and field workers collaborate with public health workers.
• All actions are evaluated and improved.
• The developed solutions are replicated in other communities.

With the help of 37000 healthcare volunteers trained since 2008, SAM has replicated the maternal mortality reduction program in four states  in India. They have been able to reduce maternal deaths by 90 percent and neonatal deaths by 60 percent in the villages they have worked in.
Their Website :- https://saveamother.org/