Cupid® Introduces Its New Back Magic® Shapewear Collection

NEW YORK - March 15, 2020 - PRLog -- Cupid® has announced the introduction of a new extra-firm control shapewear collection to the intimate-apparel marketplace.  Its styles deliver superlative waist shaping and tummy control using its patented Back Magic® feature that incorporates flexible stays and a silicone finish at the top of the garment's back.  These shapers support the lower back, prevent muffin top, eliminate tummy pooch, and won't slip down at the waist.

The styles of this collection also feature the technological innovation that customers have come to expect from Cupid®.  The patented Wonderful Edge® silicone finish prevents each of these garments from riding and rolling up. It's applied directly to the fabric, without the need for seams or elastics.  And, since it consists of many distinct rows of silicone that stretch with the fabric, rather than just a single, rigid band, the Wonderful Edge® is surprisingly breathable, cool, and comfortable.

This collection consists of the following two, incredibly comfortable styles: the Hi-Waist Brief (Style 5695), which extends from the underbust to the hips; and the Hi-Waist Thigh Slimmer (Style 5699), which addresses problems areas from the midriff to the thighs.  Both styles are sure to make customers "Fall in Love with Cupid®."

The Cupid® Back Magic® shapewear collection can be found at select Walmart locations throughout the United States, and online at CupidIntimates.com and Walmart.com.

About Cupid®

Cupid® (http://www.cupidintimates.com/cupid) is the signature brand of Cupid Intimates.  Its shapewear has been manufactured continuously since 1942.  The name has always been synonymous with high quality intimates at great prices.  Today, those traits, along with the infusion of the latest technology, combine to deliver the most exceptional consumer value in the intimate apparel industry.

Cupid® shapewear provides superior control and comfort.  Available in light, Comfortable Firm®, firm, and extra firm control, Cupid® styles appeal to traditional shapewear consumers and those new to the category.  Customers can choose from a range of silhouettes including: waistline, cuff waist, and hi-waist briefs and thigh slimmers, waist cinchers, camisoles, torsettes, and bodybriefers.  Designed with cutting-edge performance features, Cupid® products are great accessories for both special-occasion and everyday wear.

Cupid® shapewear can be purchased in the United States at Walmart stores, and online at CupidIntimates.com and Walmart.com.  In Canada, it's available through Walmart Canada and its website.