Pilot Digital Shares Expert Marketing Tips with Chicagoland Chats During COVID-19 Quarantine

CHICAGO - April 6, 2020 - PRLog -- The days of engaging in person have come to a halt with the COVID-19 quarantine order in the state of Illinois. Businesses have seen revenue dry up.  Employees have been let go or forced to work from home. And there is no certainty to when "normal" will return.

However, there is hope for businesses throughout Chicagoland. With the right tools in place, they can add additional revenue to the company and keep employees productive in the office or at home.

"Email marketing has one of the highest rates of returns in digital marketing," Rod, responds.

At a time where folks are receiving an avalanche of emails with a COVID-19 copy and paste content is really not working to generate interests for your business right now.

"Make the subject line something that would make you open the email," additionally, "make the email something of value that someone will want," Rod continues.

With online digital marketing, businesses can be targeted to a very specific audience or niche with immediate results. This can be in the very early stages of research of your product or services, or target someone searching something very specific and knows what they want and that happens to be the ideal client for you. When you know what you are targeting, it becomes more cost-effective for the business and the rate of return to the bottom line goes up.

Pilot Digital Marketing is your one-stop digital marketing shop, helping you get more leads and grow your business online. You can obtain more about Pilot at pilotdigital.com

Chicagoland Chats is a live question and answer session that provides value and resources to the community at large. Chicagoland Chats runs daily, starting between 11:30 am and 1:00 pm, on Facebook Live.  Prior editions can be found on Youtube by searching for Chicagoland Chats.  You can also find prior Chicagoland Chats by searching for Elite Benefits of America and Sidebar Insurance Solutions on Facebook.

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Elite Benefits of America is a worksite benefits consulting firm that partners with small to mid-sized enterprises to be the employer of choice. EliteBenefits.net 708-535-3006

Sidebar Insurance Solutions is an independent insurance agency specializing in home, auto and business insurance solutions. Sidebar Insurance is the industry leader in providing the very best value for a business and individual's insurance dollar.  Sidebarinsurance.com 708-942-5150