Midwest College Planning Launches Updated Website

COLUMBUS, Ohio - June 24, 2020 - PRLog -- Midwest College Planning decided to turn the proverbial lemons into lemonade. Typically, the Spring is full of workshops and speaking engagements but due to the pandemic MCP decided to focus on internal projects.  One of the projects was to revamp the website. The goal of the update was to refresh the design, streamline the message and add features.

Streamlining a message is not easy after 10+ years in the business there are different paths to take.  MCP chose to focus on success. The message is clear, "We help families succeed'  is in bold letters. One of the features added was a FAQ page.  The questions were gathered from feedback from workshop attendees and clients.  Another feature was to add the visibility of their clients' success by keeping a running total of aid for the current year seniors.  While MCP is virtual during the pandemic, information about their physical office is prominent.  It didn't hurt that their office floor went through a lovely remodel so viewers can see the reception area and waiting room.   MCP's depth of knowledge is demonstrated by the wide variety of articles and posts on the page.  In just a few minutes a reader can learn how his student stacks up, what to ask coaches, see where Marc is speaking or learn why college is so expensive.  MCP encourages parents with children in high school to check out the website at http://midwestcollegeplanning.com to start planning for college.

Marc E. Ziegler, President & CEO, is a Senior College Planning Specialist, working with parents nationally. Marc holds a Bachelor's degree from the University of California at San Diego, and a Master's in Education from Azusa Pacific University. Marc specializes in helping parents of college-bound students improve their financial aid picture and focus on the best fit for the student's success.   MCP's class of 2020 students earned more than $14 Million in grants and scholarships.