![]() Genuine Hospitality, LLC to Operate the Tru by Hilton-Naperville, ILSt. Louis, MO based hotel operator, Genuine Hospitality selected to operate the 121-room Tru by Hilton-Naperville, IL.
Kurt Furlong, Chief Revenue Officer & Partner, states, "The Tru by Hilton-Naperville, IL, will be our first hotel in the Naperville market and 6th hotel in the Chicago suburbs. The Tru by Hilton will provide a terrific product to Naperville's transient, corporate and group travelers." Furlong added, "The Tru by Hilton-Naperville, IL will be a fantastic addition to the vibrant Naperville, IL market." Rob Willard, President and Partner, states, "This will be Genuine Hospitalities first Tru by Hilton that we have operated, and we are extremely excited to be chosen by ownership to manage this wonderful project. Our mission is 'to provide the finest facilities and service in the market, while providing safe and secure hotels for our guests and employees'. We will be the desired hotel of choice for the savvy Naperville traveler." About Genuine Hospitality, LLC Genuine Hospitality was established in 2018 and has quickly become a leading hotel management company in the Midwest. Co-founders Kurt Furlong & Rob Willard, joined forces, with over 60 years of experience in hotel development, revenue generation, revenue management, operations, asset management and accounting services. Genuine Hospitality executives recognize and understand the intricacies associated with hotel development, asset value and investment risk and through delivering superior results, grow partnerships and investors. Genuine Hospitality, LLC is a hotel asset operator with a growing portfolio consisting of 8 hotels, in 4 states serving 5 different global brands. For more information on Genuine Hospitality locations and services, please visit https://www.genuinehospitalitygroup.com About Tru by Hilton Tru by Hilton is a game-changing midscale hotel brand providing a simplified and spirited approach that is grounded in value for business and leisure travelers. The brand is modern and functional, offering social connectivity with reimagined public spaces, including an open lobby comprised of four areas where guests can work, play, lounge, and eat. Designed to appeal cross-generationally, guests enjoy complimentary amenities, including a Build Your Own 'Top It' breakfast, coffee, and tea; smaller, more modern, and efficiently designed guestrooms with oversized windows for natural light; a multifunctional fitness center; and fast Wi-Fi. End
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