IFYA Launches Fourth Annual National Frozen Yogurt Consumer Survey

LOS ANGELES - Sept. 1, 2020 - PRLog -- The International Frozen Yogurt Association (IFYA) is sponsoring the Fourth Annual National Frozen Yogurt Survey to better understand the state of the US frozen yogurt market from the perspective of consumers and shop owners. The annual IFYA survey captures trends in the frozen yogurt market. This year's consumer questionnaire has been modified with new questions about the impact of COVID-19 on frozen yogurt consumption and attitudes.

The consumer survey is open from September 2, 2020 to September 23, 2020. This year's version includes questions about loyalty, current froyo consumption, future froyo consumption, and frozen yogurt attitudes and preferences. The frozen yogurt shop operator survey will launch in early October, after the close of the consumer survey.

Consumer survey participants will be entered into a random drawing to win one of four $30 froyo shop gift cards. The survey is open to anyone over 13 who lives in the US.

"We are excited to bring back the National Frozen Yogurt Survey for the fourth year. It's been an unusual year, so we realized that we needed to modify both the consumer and shop operator surveys to better capture the impact of COVID-19. Our consumer survey will capture consumer purchase habits and preferences for frozen yogurt, including liking for large frozen yogurt chains, purchase frequency, loyalty, and what might drive consumers to increase visit frequency," said Susan Linton, President of the International Frozen Yogurt Association. "The results should be useful both as a means to capture what consumers are looking for and as a planning tool for frozen yogurt shops."

Frozen yogurt shop operators (and others who are interested in the survey results) who share the consumer survey invitation will receive the results of the consumer survey. To share the survey invitation, simply share the pinned Facebook post and send a DM with an email address after sharing (https://www.facebook.com/froyoassociation/), survey Tweet (@froyogirl) or Instagram survey post (@intlfroyoassn).

Take the National Frozen Yogurt Survey, https://forms.gle/Cp4kTmUHpGbnRtNW7

About the International Frozen Yogurt Association

The International Frozen Yogurt Association (IFYA) serves as an unbiased source of support and information for current and prospective frozen yogurt store operators. The Association sets and promotes standards to elevate the quality of frozen yogurt stores through the Swirl of Honor™ program. IFYA represents frozen yogurt shops, suppliers and consumers across the world. Visit the IFYA website, http://internationalfrozenyogurt.com/, for additional information.