AVX Digital x Tip Top - 2020 Glossy Fashion Awards Winner for Best Use of Video

ADDISON, Texas - Aug. 21, 2020 - PRLog -- Each year, Glossy recognizes the top brands and partnerships that have exemplified innovative marketing initiatives. On August 13th, 2020, Glossy Fashion Awards announced 10 winners, including AVX Digital (https://avxdigital.com/) partnered with Tip Top (https://www.tiptoptailors.ca/) for Best Use of Video. The partners are humbled to have succeeded against the other impressive competitors in the category, among which were David's Bridal and Saks Fifth Avenue.

Tip Top is a popular men's retailer in Toronto, Canada that was interested in promoting their new prom line of modern fit suits. As the digital agency of record for over 4 years, Tip Top came to AVX Digital with goals of reaching new audiences, advertising the new line, and driving conversions.

The Dallas-based agency gathered their exceptional team to diagnose the leading target audiences and segmented them into two main groups; males 16-18 and the parents of these teens who had the disposable income to purchase suits for their students. When strategizing the campaigns, AVX Digital identified a hot opportunity for a video advertisement through two main channels, TikTok and Connected TV/OTT.

Considering the infancy of the mobile application, AVX Digital was a digital pioneer as one of the first advertisers on TikTok. Of course, the limited history of advertising through TikTok presented the analysts with a challenge to forecast performance. Leveraging programmatic networks, the team also successfully drove awareness through Connected TV devices such as Roku, Hulu, and Apple TV.

AVX Digital also implemented more traditional tactics to support these efforts, such as Google Paid Search, Facebook Advertising, and Search Engine Optimization to drive low-funnel conversions. The combination of traditional and non-traditional marketing efforts proved to be a hit. By cracking into the new social platform, they reported low competition within the ad auction, resulting in a more efficient cost per thousand impressions than they were expecting.

AVX Digital's team of outstanding industry professionals led Tip Top to the finish line with a total of 46,318 minutes of content consumed on TikTok, 302,261 minutes watched over Connected TV/OTT devices, and drove a whopping new audience reach of 258,031 and 898,000 unique users, respectively.

The team at AVX Digital is honored to receive recognition for this brand collaboration with Tip Top and are looking forward to "topping" their performance in the future.

To read more about Glossy Fashion Awards and the 2020 winners, please visit avxdigital.com or visit:

https://www.glossy.co/announcement/e-commerce-and-diversity-forward-campaigns-lead-the-glossy-beauty-and-fashion-awards