Women Entrepreneurs are Making the Most of Federal Government Marketing

FLORENCE, Ky. - Dec. 31, 2020 - PRLog -- The Federal Government, along with many states and local government agencies, maintain goals regarding the contracts they target for women-owned businesses. The federal government's goal is 5% of the more than $300 billion in federal contracts which amounts to $15 billion in business opportunities that should be won by women-owned firms. This is both good news and bad news. The bad news is that this goal has never been reached. The good news is that there is a greater opportunity now than ever before for women-owned firms to tackle and win contracts from any government marketing agency.

Sources said, it is certainly a great opportunity for the women entrepreneurs. Though the law was enacted five years ago that proposed regulations will be implementing the formal women's federal procurement program, it was not implemented in reality. However, the SBA has finally issued the regulation for implementation. The best part is that it allows federal contracting officers as well as any particular government marketing agency to "set-aside" specific procurements for women-owned businesses. This is quite a confidence boost for the qualified women-owned firms to kick start their business.

According to a report released by the Small Business Administration, women-owned firms increased nearly 20 percent over the latest period. No wonder, why the federal contracting agencies offer large number of set asides for the women owned firms. Today, when a government marketing agency release projects for bidding, they also decide the percentage of set asides keeping the needs of women entrepreneurs in mind.

The Center for Women's Business Research states that, "Businesses majority-owned by women of color have grown at leaps and bounds. The number of firms increased by more than half (55%), number of employees increased by nearly two-thirds (62%), and annual sales revenue increased by almost three quarters (74%)". Quite obviously, any government marketing agency will focus on getting the job done by women entrepreneurs.

About Government Marketing

Government Marketing Inc. has been helping small businesses, since 2009 to utilize their SBA Certifications and the GSA to its full potential. Business partners Mark Ryan and Todd Luttenegger are the brains behind this organization, who walk an extra mile to get the disadvantaged entrepreneur to get the financial foothold.

For more info visit https://www.governmentmarketing.com