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Follow on Google News | eCom Scotland Explains Key Steps to Digital Transformation SuccessBy: Bob Little PR Written in the wake of the business challenges brought about by the worldwide Covid-19 pandemic among other issues, the e-Book examines the question, 'What skills will your workforce need to ensure your organisation continues to thrive?' It advocates the value of an approach that:
Wendy Edie, eCom Scotland's Managing Director, explained, "Digital transformation is now a major issue on today's C-Suite agenda. To be successful, organisations must engage their staff, improve their digital skills and develop effective digital processes that work for the organisation." Yet eCom's research, along with independent studies, show that success involves not only adding new technology but also changing culture and upskilling people. This has resulted in reviews of such processes as recruitment, personnel induction, learning and development. eCom recommends establishing a Digital Transformation Ideas Team, with members drawn from across the organisation, to identify the issues and foster an innovation culture. Next comes mapping the current customer journey, identifying the ideal journey, focusing on team-based tools that encourage collaboration, as well as supporting the necessary change. Wendy explained, "A key goal of using digital solutions is getting teams to work better - and generate evidence of compliance and competency as they carry out their work. This evidence helps you map the benefits of moving to a digital solution." Setting goals revolves around such things as identifying customer needs and business opportunities; "Next, try out new ideas and test potential solutions via projects," advised Wendy. "A small team works best. Set up an online instant chat communication channel to encourage them to share their activities and ideas." The emerging digitally transformed organisation is one where:
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