Digital Gift Card Market Trends, Scope, Demand, Opportunity and Forecast by 2026

NEW YORK - March 9, 2021 - PRLog -- According to the latest report by IMARC Group, titled, "Digital Gift Card Market 2021-2026: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast", the global digital gift card market to continue its strong growth during the next five years.

Digital gift cards, also known as vouchers, e-gift cards, and gift certificates, refer to the electronic versions of regular gift cards that are usually issued by retailers. These cards function by using gift codes provided by retailers and can be delivered via mobile-based apps or e-mails. Digital gift cards are extensively adopted as a part of development strategies for promoting businesses, reducing fraud activities, increasing brand awareness, attracting new customers, etc. Owing to this, these cards are widely used across diverse sectors, including hospitality, food and beverages, retail, consumer electronics, etc.

Rapid digitalization across the world, along with the increasing penetration of the internet and smart devices, is primarily driving the market for digital gift cards. Furthermore, the expanding e-commerce sector has resulted in the increased adoption of e-gift vouchers for offering unique & attractive product offerings. Additionally, the elevating consumer living standards, rising disposable income levels, and hectic work schedules are bolstering the need for convenient and easy gifting methods. Moreover, the growing popularity of corporate gifting cultures during special occasions, such as festivals, birthdays, incentives, etc., is further catalyzing the demand for e-gift cards. Apart from this, the emergence of customized e-gift cards with attached personal videos and videos, scheduled delivery, personalized gift preferences, etc., is further augmenting the market growth.

Competitive Landscape:

Amazon.com Inc., American Express Company, Apple Inc., Blackhawk Network Holdings Inc., First Data Corporation, Fiserv Inc., Givex Corporation, InComm Inc., Paytronix Systems, Inc., Qwikcilver Solutions Pvt Ltd (Pine Labs).

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Insight on Market Segmentation:

Breakup by Card Type:

Open Loop Gift Card
Closed Loop Gift Card

Breakup by Business Type:

Business to Business (B2B)
Business to Customer (B2C)

Breakup by Application:

Food and Beverage
Health, Wellness and Beauty
Apparel, Footwear and Accessories
Books and Media Products
Consumer Electronics
Restaurants and Bars
Kids Products
Others

Breakup by End User:

Retail
Festival Celebrations
Special Celebrations
Self-Use
Others
Corporate
Corporate Gift
Employee Prize
Incentive Program

Breakup by Region:

North America
Asia Pacific
Europe
Latin America
Middle East and Africa

For more information about this report visit: https://www.imarcgroup.com/digital-gift-card-market

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