 MainConcept Releases Performance-Enhancing Updates to its SDK LibraryMainConcept SDKs rev up performance to meet the accelerating encoding and decoding demands of Digital Video
By: MainConcept GMbH 
Join us on BrightTALK 22 July 2021 to learn more For almost 30 years, MainConcept has been at the forefront of the digital video revolution. From MPEG to AVC and HEVC, MainConcept codecs help power many of the most intricate video workflows ever created. The latest release of the MainConcept SDKs, as always, were developed with industry professionals in mind and include performance enhancements and new features, guaranteeing that MainConcept codecs continue as the industry gold standard. "This summer's SDK release exemplifies why MainConcept is the codec of choice for professionals in Video Production, Streaming and Broadcast the world over," said Deacon Johnson, Senior Vice President Technology Licensing and Strategy, MainConcept. "We continue to value quality, performance and reliability in our products, and while we maintain our existing portfolio, we are also developing new products and expanding our Professional Services offerings to enable our customers to bring products to market faster." MainConcept's large and growing footprint in codec technology powers many of today's leading products from companies like Adobe, Autodesk, Avid, Grass Valley and MAGIX. MainConcept continues to add more features to existing codec SDKs, garnering more depth and utility into the arsenal of tools relied on by hundreds of technology partners and customers. Performance is a priority for the MainConcept engineering team, exemplified by the results demonstrated in the highly respected Moscow State University (MSU) Video Codecs Comparisons. In the most recent HEVC codec comparisons, MainConcept bested all companies tested, topping the 10-bit encoding efficiency of open source by 30%. In the 8-bit encoding tests, MainConcept led the list for best speed to quality trade-off. This metric is especially important for streaming and other use-cases that rely on fast and reliable content delivery. The MainConcept SDK updates include:
By unifying SDK releases on a single timeline, MainConcept has further committed to delivering meaningful and reliable upgrades across its complete codec portfolio. Merging the MainConcept ARM Desktop SDK into the same release cycle ensures that developers are all working from the same technology regardless of hardware. For more information on MainConcept or to download free evaluation software, visit www.MainConcept.com. To register for MainConcept's upcoming educational webinar titled "How to improve Digital Video Workflow Efficiency using MainConcept SDKs," click here. You can also follow MainConcept on LinkedIn and Twitter. ### About MainConcept Since 1993, MainConcept has provided best-of-breed video/audio codec solutions that fuel creativity and business globally for professional video production, multimedia, broadcast, digital signage, gaming, medical and security industries. Our software development kits, transcoding applications and plugins are used across industry verticals to meet an ever-expanding list of use cases. With world-class engineering, exquisite attention to detail, and best-in-class support and professional services, we are constantly innovating to deliver you the simplicity you need with the customer experience you deserve. MainConcept codecs are engineered to surpass the challenges of even the most demanding use cases and are used by organizations such as Adobe, Autodesk, Cinnafilm, Corel, Endeavor Streaming, Grass Valley, Intel, MAGIX, Nikon, Playbox and Soliton. For more information, visit www.mainconcept.com. All trademarks, trade names and logos referenced herein belong to their respective owners. End
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