The Wolcott Hotel in New York improves online sales with RateTiger

NEW YORK - July 28, 2021 - PRLog -- The Wolcott Hotel, a heritage property in New York has recommended RateTiger for online distribution. The hotel has been a loyal user of the award-winning channel management and distribution software from eRevMax for the last five years.

Located at the heart of Manhattan, close to the Empire State Building and UN Head Quarter, the Wolcott Hotel is a popular choice for tourists and foreign dignitaries visiting New York. A heritage property, the hotel is New York City landmark and has always been managed independently. With many of its 170 rooms providing a view of the famous Empire State Building, the hotel offers guests intricate old-world architecture, from the unique pink brick and limestone facade to an impressively ornate lobby.

Largely driven by leisure tourists, both domestic and international visiting New York, it is important for the hotel to be present in all leading online sales channels and metasearch sites in the USA. The revenue management team has to deal with a diverse guest portfolio and go beyond a traditional way to incorporate customer behaviour, dynamic pricing, segmentation, distribution and marketing to optimize profitability. The long-time General Manager of the hotel Scott Erlich had been relying on RateTiger to streamline distribution.

"RateTiger has the highest quality of channel connections and the speed, accuracy, and ease with which we can manage our online operations is fantastic. I highly recommend RateTiger to other hoteliers for seamless online distribution," remarked Scott Erlich, General Manager, The Wolcott Hotel.

The Wolcott Hotel has been an early adapter of new technology and has been leveraging RateTiger's connectivity to resolve distribution challenges for years. However, in early 2020, they decided to experiment with another Channel Manager. Within three months, Scott reached out to the RateTiger team again for a renewal.

"We came back to RateTiger again because of its outstanding support team who goes out of their way to resolve problems efficiently and as quickly as possible. Having a strong connectivity technology partner is critical for a hotel's success and with RateTiger, we feel secure," said Scott.

The year 2020 has been devastating for the global hotel industry. The pandemic and subsequent travel restrictions have made the revenue management team realign their online sales strategy. The team is utilizing the insights available on the RateTiger platform (https://www.erevmax.com/travel-solutions/hotel-channel-ma...)
along with connectivity with a wide range of online sales channels to bounce back.

Check out this video from Scott Erlich, General Manager at The Wolcott Hotel - https://youtu.be/oJLYW3qcJYQ (http://r.erevmax.com/mk/cl/f/7M_0kLnRIfsHCNi4f0VeasJxJXNH...)