ESOP ezee™ and Astrella® sign an agreement to support the Indian start-up community

PUNE, India - Aug. 2, 2021 - PRLog -- Pune, India  and Menlo Park, CA, USA —2 AUGUST, 2021— ESOP Direct, owner of ESOP ezee, and AST Private Company Solutions, Inc (AST PCS) have signed an agreement to provide private company clients in India with the integrated cap table and modeling solutions needed by fast growing non-listed companies.
ESOP Direct, India's leading end-to-end service provider in the Equity Compensation space, has carved out its offerings for early-stage companies into a separate SBU – ESOP ezee (https://esopezee.com/) . ESOP ezee is a single-window service pack that includes Plan Design, Administration and Compliance bundled into a composite service. Based on the experience of over two decades and working with over 1000+ companies, ESOP Direct has a pulse on the needs and expectations of unlisted companies. These companies need flexible solutions to suit their specific needs as well as hand-holding in managing day-to-day administration and handling compliance.
Harshu Ghate, Co Founder and Managing Director, ESOP Direct states, "With the increasing popularity of ESOPs among early stage and private companies, Cap Tables of companies are getting more and more complicated to manage. Frequent Fund raises and use of complex convertible instruments by Investors are further making the Cap Tables intricate. We look at Cap table management as an extension of our core offering of ESOP management.    We reviewed the global cap table systems on the market and selected Astrella as the "best in class". The team at Astrella, led by Carine Schneider have been great to work with. They understand the global landscape quite well. We know this solution will provide our clients with the tracking and modeling tools required to grow a company quickly and be prepared for exit at any time and are excited to launch this solution into the Indian market."

Astrella was developed by AST PCS, the Silicon Valley-based business unit of ownership data management leader AST (http://astfinancial.com/), using transformative technology to build a global cloud-based software-as-a-service (SaaS) platform. The solution brings together private blockchain technology, artificial intelligence (AI), and predictive analytics to provide an intuitive and integrated self-service solution. Astrella currently supports companies in 15+ countries and has partnered with over 30 companies supporting the private company ecosystem.
" Private Companies need help designing and developing their cap structure and employee equity plans as they grow and move towards an IPO," Astrella Head of Global Partnerships Paul Arens states. "We have worked with Harshu and his team for years and are excited to support the launch and growth of ESOP ezee. The Astrella system will be integrated into the larger ESOP ezee solution to provide clients a seamless solution."