Beef Promotion Operating Committee Approves Fiscal Year 2022 Checkoff Plan of Work

DENVER - Sept. 17, 2021 - PRLog -- The Cattlemen's Beef Board (CBB) will invest approximately $38.9 million into programs of beef promotion, research, consumer information, industry information, foreign marketing, and producer communications during fiscal 2022, subject to USDA approval.

In action at the end of its September 9-10 meeting in Denver, Colorado, the Beef Promotion Operating Committee (BPOC) approved Checkoff funding for a total of 13 "Authorization Requests" brought by 9 contractors and subcontractors for the fiscal year beginning October 1, 2022. The committee also recommended full Cattlemen's Beef Board approval of a budget amendment to reflect the split of funding between budget categories affected by their decisions.

Nine contractors and three subcontractors brought 15 Authorization Requests worth $47.4 million to the BPOC this week, nearly $8.5 million more than the funds available from the CBB budget.

The BPOC approved proposals from 9 national beef organizations for funding through the FY22 Cattlemen's Beef Board budget:

• American Farm Bureau Foundation for Agriculture - $926,000
• Cattlemen's Beef Board - $1,850,000
• Foundation for Meat and Poultry Research and Education - $500,000
• Meat Import Council of America / Northeast Beef Promotion Initiative - $494,760
• National Cattlemen's Beef Association - $26,010,440
• National Institute for Animal Agriculture - $79,160
• North American Meat Institute - $430,440
• United States Cattlemen's Association - $210,000
• United States Meat Export Federation - $8,400,000

Broken out by budget component – as outlined by the Beef Promotion and Research Act of 1985 – the FY22 Plan of Work for the Cattlemen's Beef Promotion and Research Board budget includes:

• $9,558,830 for promotion programs, including beef and veal campaigns focusing on beef's nutritional value, eating experience, convenience, and production.
• $8,810,000 for research programs focusing on pre- and post-harvest beef safety, scientific affairs, nutrition, sustainability, product quality, culinary technical expertise, and consumer perceptions.
• $7,654,780 for consumer information programs, including Northeast influencer outreach and public relations initiatives; national consumer public relations, including nutrition-influencer relations and work with primary- and secondary-school curriculum directors nationwide.
• $2,627,190 for industry information programs, including dissemination of accurate information about the beef industry to counter misinformation from anti-beef groups and others, as well as funding for Checkoff participation in the annual national industrywide symposium about antibiotic use.
• $1,850,000 for producer communications, which includes investor outreach using national communications and direct communications to producers and importers about Checkoff results.

The full fiscal 2022 Cattlemen's Beef Board budget is approximately $42.7 million. Other funded include $244,000 for program evaluation; $470,000 for program development; $200,000 for Checkoff communications resources; $550,000 for USDA oversight; $270,000 supporting services and litigation; and $2.1 million for CBB administration. The fiscal 2022 budget represents a decrease of approximately 1% percent, or $386,000, from the $43.1 million FY21 budget.

For more information, contact the Cattlemen's Beef Board at 303-220-9890 or visit DrivingDemandForBeef.com (https://www.beefboard.org/).