Importance Of Amazing Video In Digital Marketing 2021 – Fanaka Studios

NAIROBI, Kenya - Sept. 19, 2021 - PRLog -- It doesn't need to be long, just 1-2 minutes will do to show the world what you're about and why a potential customer should pick you.

And of course, it should be professionally made – as a poor quality video, in terms of looks or content, can actually be detrimental to your online credibility!

There's the obvious use – put it on your homepage, but a video is also a multi-purpose marketing tool.

Content marketing is one of the best forms of branding when it comes to business growth. Many businesses have caught on to this, leading to the market flooded with more superb content than ever. So how do you give your business a chance to stand out?

If you listen to the customers, you will find that 85% of people want to see more online videos from brands (Source (https://blog.hubspot.com/marketing/state-of-video-marketing-new-data)). Video marketing provides you with the opportunity to create informative yet entertaining content.

There is a wide range of video types that are accessible for digital marketers to utilize, but here are a few that we have found to be most successful as part of our clients' digital marketing strategies:

1. Facebook Live Video: This type of video gives viewers a raw, unedited look into the content a business wants to put out there. Facebook Live also allows viewers to comment and react to the video in real-time. We recently launched our Facebook Live Series: Fanaka Studios goes Digital (https://www.facebook.com/fanakastudios). If you haven't yet – check those videos out!
2. Interview-Style Video: Short interviews with the right employees give customers an inside look at the heart of your business while maintaining a level of professionalism.
3. Informative Video with Animation: This is the most common type of video we use at Top Floor, and it features key statistics about a business while showcasing stylish photos or shorter video clips alongside fun graphics and playful transitions.

Video Marketing at Fanaka Studios

At Fanaka Studios, we have experience creating eye-catching videos for both our own digital marketing initiatives as well as our clients' needs. We encourage you to take a look at a sample of our work below and get in touch (https://fanakastudios.com/contact-fanaka-studios) with us if you like what you see. We look forward to working with you to get video in your digital marketing strategy.