Formaspace Contract Debuts Permanent Showroom at NeoCon 21

AUSTIN, Texas - Nov. 15, 2021 - PRLog -- Judging by the huge number of NeoCon attendees who stopped by the Formaspace Contract showroom to get a selfie (to post on Facebook or Insta), the "I love you so much" sentiment seemed to resonate with everyone at the show.

Another prominent branding element in the showroom was the retro Austin postcard. Blown up to super-graphic size, this eye-catching design featured well-known Austin landmarks – as well as one of Formaspace Contract's brand taglines – Custom is the New Standard.After more than two long years, it was good to be back.

That's the sentiment of Jeff Turk, CEO of Formaspace, and it's a feeling we're sure is shared across all sectors of the furniture market, and it's a feeling shared throughout the industry.

A+D professionals, contract dealers, facilities managers, and prospective buyers have been waiting since 2019 to return to Chicago to the crowded halls and elevators of the Merchandise Mart for NeoCon, a tradition of over 50 years showcasing the latest and greatest from 500 exhibitors in one million square feet of exhibition space.

For Formaspace, the wait was well worth it.

We were finally able to invite guests to our new showroom on the 11th floor of the Mart.

"Like others across all industries, we had to put our plans on hold due to the pandemic, but we're very excited to finally open the doors to our new showroom," said Jeff Turk. "And we're very pleased that the space serves as a custom design studio showcasing the breadth of our capabilities in all types of environments and any type of application. Formaspace Contract is uniquely positioned to address today's challenges including hybrid workspaces, outdoor furniture needs, hospitality applications, even the booming life sciences sector and the specialized needs of those facilities."

"That's our secret sauce," explained Jeff Turk. "Formaspace can build exactly what customers need. That's why we challenge all our furniture dealers and A+D partners – if you can't find what you're looking for from the standard pieces others provide, then you need to contact Formaspace Contract. We can build exactly what you want at our factory headquarters in Austin, Texas."

Austin's Chill Vibes And Outdoor Lifestyle Influence Designs At Formaspace Contract Showroom

The Director of Business Development at Formaspace, Claire Redsun, was highly involved in the design and planning of the new showroom and wanted to share a little Austin energy and spirit with NeoCon attendees by recreating a famously photographed spot.

Read more...https://formaspace.com/articles/formaspace-news/formaspac...