Gugu Guru and Toki Mats Partner on First-Ever Campaign to Connect Aspiring Mom Creators with the Brands that Need Their Content

NEW YORK - April 4, 2022 - PRLog -- Toki Mats, the preferred modern and natural foam mats brand of millennial parents, announced today that it has joined with Gugu Guru – the premier destination of shoppable content for moms by moms – to host the first-ever contest designed specifically to support aspiring mom content creators. With "The Next Toki Mama", the two companies have partnered up to find a budding Mom Creator that will be hired and paid to create content for Toki Mats' TikTok account.

This initiative couldn't come at a better time; according to a recent study conducted by Shopify, 62% of mothers say they are interested in supplementing their income, with more than 50% reporting at least some interest in starting their own business. The explosion of the Creator Economy – estimated at a $104 billion market size - has unearthed one of the hottest options for these entrepreneurial minded women – a career in content creation.

"Moms are natural content creators because moms most often rely on other moms for advice – especially when it comes to seeking product recommendations and shopping advice. So, it is really not surprising that more and more moms are exploring Content Creation as a new revenue stream for their households," said Monica Banks, CEO and Founder of Gugu Guru. "Apart from monetizing their powerful influence, expertise and passions, content creation offers mothers the option of a remote career and flexible schedule, along with a much-needed creative outlet for many."

The combination of workplace shifts for moms in the COVID-19 pandemic along with the increasing demand for digital content and authentic ecommerce experiences – specifically User Generated Content (UGC) - has created this new and potentially very profitable opportunity for moms.

"Time and time again, UGC is proven to convert at a higher rate than a brand's own content so brands are eager to get as much of this content as possible.  However, finding dependable sources of creative and high quality UGC is challenging for many brands," said Toki Mats' founder and working mother, Eli Yonas, who came up with the idea for Toki Mats while on maternity leave with her second baby. "On the flip side, so many moms want to work as content creators for brands but don't know where to start. We are so pleased to team up with Gugu Guru on the launch of their new Mom Creator platform that connects Mom Creators with brands like Toki Mats that need their help."

In "The Next Toki Mama" contest powered by Gugu Guru, Mom Content Creators can send their video submission of why they want to create content for Toki Mats. Toki Mats and Gugu Guru will then review the submissions to select one creator to be crowned as the face of Toki Mats' TikTok for 30 days, along with a $1500 cash payment. The contest is open to US residents and no social media followers are required – opening the door for smaller and newbie Mom Creators who are often overlooked by brands.

Along with fun and lucrative content creation opportunities like "The Next Toki Mama", when content creators join the new Mom Creators community on Gugu Guru, they can benefit from tips and tutorials for entrepreneurial & creative moms, aspiring content creators and mom influencers. The company is planning to offer workshops and masterclasses to support Mom Creators at every stage of their journey. Are you an aspiring mom content creator? Find more information about the by visiting https://bit.ly/mom-creators