D'art Delivered The "Top Brass" Flagship Store By House Of Redchief At Lucknow, Uttar Pradesh

FARIDABAD, India - April 29, 2022 - PRLog -- Yes, there is a way to connect people to the craftsmanship of shoe-making through an experiential intellect of luxury, for real. That's exactly what D'Art did with 'Top Brass' in Uttar Pradesh's capital. With the new perception of luxury, Top Brass developed a design story encompassing Gen X and millennials as consumer segments.

Analyzing Indian consumer behaviors, identifying trends (with technologies), and defining touchpoints (in-store). As a result of this, D'Art developed a 'Colonial Architecture' design root for a Global Premium Brand Experience (for the customer) that keeps the ambiance intact.

D'Art introduced mascot-assisted navigation in a retail setting for the first time. The Top Brass mascot serves three roles at once: a 'Thinker', a 'Craftsmen', and a 'Storyteller'. Moreover, the gestures of the craftsman involved in the process of shoe-making represent the personification of those involved at each stage.

Saurabh (Ideator, D'Art Design) defined his approach to the design as a perfect combination of minimalism, luxury, and at the same time, premium. He added, "While working on Top Brass, we researched heavily on consumer perception and behavior. And that's on trends that act as a juggernaut for the buying behavior. Plus, people are lucrative on luxury – and that in form of minimalism. So, we amalgamated the premium feel that with luxury."

The Architect behind the project, Anshuraj (D'Art Design), made remarks on Top Brass design, "From the initial brief to the final design, I tried to create a balance between classical and premium perception. The indoor colonial architecture has classically shaped the high street panorama. The brass finish was necessary to align the design with brand ethos."

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As a result, the mascot-driven craftsman narrated mix of the showroom interior design avails itself to serving masses and classes at the same time. The mix is an opportunity, voice, and pillar that stands out in voids.

About D'Art –

D'Art Pvt Ltd (https://www.dartdesign.in) is a classic amalgamation of DESIGN and MANUFACTURING services, a complete "RETAIL DESIGN AGENCY" serving since 2014, expanding business both nationally and internationally, aims to deliver excellent design for client's growth and ensures timely execution with a dedicated team and resources believe that the root of our success goes hand in hand with client's success and satisfaction.

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